eBay’s Top Categories: How to Grow Your Business with Home & Garden

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Home & Garden is not only one of the most popular categories on our platform -- with a tool selling ever 4 seconds and a home décor item selling every 7 – but like fashion, it makes eBay the ultimate destination for your buyers to find the most sought after products from today’s top brands when they need them most.

Temperatures are on the rise, and with outdoor entertaining, indoor remodeling projects, and holidays like Father’s Day and July 4th, summer is the best time for you to drive conversions on everything from DIY to high end decor, outdoor entertainment, food & beverage, pet supplies and more -- all market segments that fall under the broad category of “Home & Garden.”

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From great gift ideas to top-sellers and trending items, we have top-selling brands like DeWALT, Milwaukee, iRobot and Nest, including those that sell directly on eBay like Dyson, KitchenAid, Cuisinart, Hoover, Bissell, a new storefront from Bevmo and more.

Rely on the following 4 best practices when promoting one of our top performing categories, which pays you 60% of eBay’s revenue share on each eligible sale.

1) Leverage best-selling retail moments and holidays with the eBay promotional calendar

Our data shows that some of the highest converting holidays are in the summer months.That’s why we create a unique landing experience for each one. For example, point traffic to our Father’s Day Hub, where your audience can browse and buy gifts from popular brands like Char-Broil, Blackstone, Robobrew and Craftsmen for grilling, power tools, kitchen and dining, yard and garden, bartending and brewing, and more.

Expert tip: Be sure to promote our Guaranteed Delivery for your buyers making those last-minute purchases, which ensures delivery in three days or less on millions of items -- often including free shipping.  

2) Offer our best-of-web deals as your own

Head straight to our Home & Garden deals page for items that also all ship for free, and keep your eyes peeled for Home & Garden coupons that we routinely share in our weekly email digests and on social media, like this one for 10% off select purchases of $25+, good through 6/10/18 (code: PERFECT10).

Expert tip:  For insider tips and examples of how other partners use coupons successfully, check out “The Secret to Effectively Using eBay Coupons and Promotional Events to Earn More.”

3) Take advantage of hand-selected, exclusive décor from our highly esteemed influencers in eBay Collective.

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With inspiration from world renowned interior designers like Randy Kemper of Ingrao, Inc. and Brad Ford, eBay Home and Garden is  serious about style, as evidenced by eBay Collective’s curated network of prestigious dealers. Here you can find one-of-a-kind, special pieces that tell a story -- while you can also always count on eBay to find the best prices on home decor to recommend to your readers that’ll make their homes look like a million bucks… on a budget.

Expert tip: Be sure to scroll down to the bottom of the eBay Collective landing page to “Shop the Room” to find actual and similar items spotlighted in rooms decorated by top designers. And get design inspiration from Architectural Digest on the eBay Collective blog.

4) Remember: Home & Garden isn’t just for DIY and kitchen appliances.

eBay Home & Garden truly serves everyone in the home, not just the house itself, and includes some of the leading sub-categories in online retail. These include:

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Each of these sub-categories dives deeper into every niche your audience could possibly be looking for, such as our current featured categories of Smart Home and Emergency Preparedness. If you’re a developer, consider arming your site with this in-depth search capability with the Finding and Shopping APIs. See how partner WatchCount.com does it here.

Expert tip: Adding a Smart Placements banner to your site is one of the easiest ways to convert on top Home & Garden inventory. Update your keywords categories dynamically from your own site, and be sure to check the “Auto-Optimization” checkbox to ensure the listings displayed are relevant to each of your individual visitors.

Bonus! A handful of our top converting Home & Garden events that you can drive buyers to now:

●      More Spring for Less Green, up to 70% off patio sets and more

●      Your Kitchen, Upgraded, up to 40% off best-selling appliances and tools

●      Smart Home, Smart Savings, up to 60% off Nest, Ring, Samsung and more

●      Save up to 50% off on Design Within Reach furniture

For all Home & Garden events that are exclusively on eBay, bookmark this page.

Have questions or feedback about how you can earn more with eBay Home & Garden? Email us anytime at AskEPN@ebay.com.

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