Your Playbook to Driving Conversions with eBay’s Back to College Promotional Event

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As summer winds down, it’s time for today’s college students to start gearing up for campus life. A new semester means a fresh start, and now it’s their turn to call the shots. This retail moment is all about their introduction to individuality.

Starting today, July 30 through Monday, August 13, help them decorate their dorms however they want with bedding, furniture, lighting and more that reflect their unique styles. Earn as they revamp their wardrobes, land the latest tech and get the things that say, “This is who I am now.”

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eBay’s Back to College promotional event is where today’s college students are going to start the semester off right:

●      Everything they need from bedding and storage to dorm room entertainment, a fresh wardrobe, textbooks, gameday gear and wheels to get around campus.

●      Noteworthy brands including Nike, Ninja, Kipling, Herschel, HP, MacBook and more

●      Incredible deals like laptops under $399, backpacks starting at 35% off, and vehicles under $15,000.

●      No-membership-required perks, like our new Best Price Guarantee with no summer blackout dates, guaranteed shipping in 3 days or less, and our Under $10 shopping destination with millions of new, “Buy It Now” items that ship for free.

Coupon Bonus: Convert buyers by offering 10% off all their must-haves for the ‘18-’19 school year. Starting now and running through this Friday, August 3, drive buyers to save 10% off top brands including Apple, Samsung, Puma, Nautica, Timex, Reebok, Dirt Devil and more. Simply point your traffic to this coupon landing page with the code PUMPED10.

  This Coupon is a 10% discount valid from 6:00 AM PT on July 30, 2018 until 11:59 PM PT on August 3, 2018. Discount applies to the purchase price (excluding shipping, handling, and taxes) of an eligible item(s) of $25 or more on ebay.com, cafr.ebay.ca, and ebay.ca. Eligible items are items(s) purchased from select sellers. The discount will be applied to eligible item(s) only and will be capped at a value of $75.  Eligible items exclude warranties and protection plans.See full terms at:  https://www.ebay.com/rpp/65148

This Coupon is a 10% discount valid from 6:00 AM PT on July 30, 2018 until 11:59 PM PT on August 3, 2018. Discount applies to the purchase price (excluding shipping, handling, and taxes) of an eligible item(s) of $25 or more on ebay.com, cafr.ebay.ca, and ebay.ca. Eligible items are items(s) purchased from select sellers. The discount will be applied to eligible item(s) only and will be capped at a value of $75.  Eligible items exclude warranties and protection plans.See full terms at: https://www.ebay.com/rpp/65148

To help you maximize your earnings with this promotion, we’re also giving you access to exclusive, eBay-branded creatives and more. New display banners for this event have been added to your Creatives Gallery here. To download, simply right click on the size you want and select “Save as” to use the images in your campaigns.

Additionally, we suggest that you use this College Checklist either as a guide for planning your promotions or as a landing page for your Back to College campaigns. Here, your buyers can download an actual shopping list and shop for everything on it- from Laundry & Cleaning to Personal Care, Desk Organization, Bath, Room Decor and everything in between.

You can also celebrate Back to College with us in Canada with our “Back to School” promotional event on ebay.ca. This began on July 26 and runs through September 9 at 8:00am PT with great prices on dorm essentials, laptops, phones and accessories, fashion and gift cards. And, Canada has its very own version of the checklist featuring a mix and match under $100 here.

All of your campaigns are supported by a robust, multi-channel push from eBay. With on-site (desktop & mobile) activation, promotion in our native app, emails, environmental marketing, broadcast, social and more, we are gaining and retaining top-of-mind retention to increase your conversion rate.

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Have any questions or comments about this Back to College? Email us anytime at AskEPN@ebay.com. For pointers on how other partners leverage promotional events to increase their earnings, read The Secret to Effectively Using eBay Coupons and Promotional Events to Earn More.

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