eBay’s Top Categories: Accelerating Conversions with eBay Electronics

66937_091718_GG_TechSeason_C2CSellPromo_RW39_TOPP_2560x660_FINAL (1).jpg

With our diverse selection and unbeatable prices on trending products from today’s top tech brands, it’s no surprise that one smartphone is purchased every 5 seconds on eBay and a TV, video or home audio item is purchased every 3 seconds.

Whether your shoppers have been anxiously awaiting the hottest new release or they’re looking to score a deal on accessories, eBay Electronics is your best source of commissionable inventory for your tech campaigns. 

Featuring exclusive deals on today’s most sought-after inventory from tech leaders - including Apple, Samsung, Sony, HP and more - our Electronics Hub makes it easy for your shoppers to find exactly what they are looking for by brand and deep sub-category filters.

Screen Shot 2018-09-24 at 8.15.17 AM.png

To help you capitalize on everything that’s happening in the world of tech, we’ve detailed the top 5 best practices you can use to earn with eBay Electronics below.

1. Leverage the latest launches

The consumer tech industry moves at a rapid pace, but uniquely maintains the world’s attention every step of the way - from the first hint at a new release to its entrance into the retail landscape, the rise of its competitors, and even the evolution of the product itself.

Capture your shoppers mindshare by riding the waves of product announcements, like the new iPhone XS and the upcoming iPhone XR.

Did you know that on average, an iPhone or iPhone related product is searched more than 175,000 times a day in eBay Electronics - that’s more than 50 million times in 2018 so far.  And with the launch of the newest model, we’re sure to see an increase in searches and sales. Drive revenue by encouraging your buyers to snag the most recent releases on eBay with guaranteed delivery.

Screen Shot 2018-09-24 at 8.26.21 AM.png

2. Use eBay seller activity to your advantage

Your opportunities aren’t limited to new releases. When new models hit the market, sellers find that a large segment of buyers set their sights on legacy versions at the best prices. Here are the top trending iPhone models in 2018 that you can boost revenue with today:

●      iPhone 6 -- 50,000 searches/per day

●      iPhone 7 -- 47,000 searches/per day

●      iPhone 8 -- 27,000 searches/per day

●      iPhone X -- 25,000 searches/per day

●      iPhone 5 -- 10,000 searches/per day

●      iPhone 4 -- 2,000 searches/per day

3. Earn Big on Brand Fans

The manufacturers of today’s consumer technology don’t just have end-users, they have loyal followers that commit to using their favorite brand’s products. For example, many shoppers are looking forward to upgrading to the latest Apple Watch (Series 4) just as much as the new iPhone. And, as the Apple community is placing their orders, competing brand loyalists aren’t far behind. Sony, Motorola, Samsung, Fossil and more are generating excitement among their own fans with compelling alternatives.

Picture1.png

Bonus tip: To convert shoppers regardless of brand preference, offer up to 40% off all phones from Apple, Google, Samsung and more now through October 1 at 8:00am PT. Just point your buyers to this landing page and enjoy the earnings. For more promotional events, skip to no. 5.

4. Upsell with Complementary Devices

Consumer tech companies often increase the profitability of a new release by requiring new accessories for each new product version, and you can, too. For instance, as buyers begin upgrading their phones in response to the new Apple launch, they’ll also need new accessories- Bluetooth headphones, chargers, cables and adapters and more. These are all available from the top brands on eBay, and right now you can give your audience up to 50% off on select iPhone XS and Samsung Galaxy Note9 accessories from Spigen, Anker and more. For more promotional events you can use today, see no. 5.

Picture2.png

5. Promote Pre-packaged Events Designed to Convert

eBay Electronics hosts irresistible events featuring unbeatable prices on top-selling inventory from noteworthy brands year-round. Capitalize on online shoppers’ FOMO (fear of missing out) and extend these offers to your audience to close more sales within the 24 hour window. Below are just a few examples of our current tech events that you can leverage now to increase earnings:

●      40% off all phones from the iPhone to the Android, Pixel, Galaxy Note and others

●      Monitors from Dell, LG, HP, ASUS and more under $350.00

●      40% off smart home devices including Google, Nest, Zmodo and Philips

●      Graphic cards under $250 for a next-level gaming experience

●      Laptops from Apple, Samsung, Dell and HP under $399 

For more inspiration, check out our Electronics Hub to see more sales and events you can leverage now.  

To learn best practices for earning with our other top categories, check out the below resources:

●      Grow with eBay Home & Garden

●      Promoting eBay Fashion

●      Build Your Business with eBay Collectibles

 If you have any questions or comments, let us know in the comments or email us anytime at AskEPN@ebay.com.

Was this helpful?