How to Score Big on the 2018 Football Season with eBay

This Thursday, NFL football is back in action and eBay has everything your visitors need to kick-off the season. Deemed the most popular professional sport in the US, millions of football fanatics are anticipating the new season by searching eBay for jerseys, memorabilia, flags and more. Here, we detail the resources that you can begin using now to earn commissions on this key cultural moment.

Our Fall Football promotional event is a perfect way to score big with your visitors this week. Now through September 10, they can save on everything they need to make gameday great including NFL and NCAA fan apparel, TVs, game tickets and more. Some of our biggest sales include:

●      Up to 40% off home theater

●      Up to 40% off chairs and canopies

●      Up to 50% off tailgating necessities

Pro Tip: To leverage this event, download this playbook from our Partner Success Hub. It’s full of everything you need to know including landing pages, creatives, categories, brands and more. In addition to the playbook, you can also download monthly lookbooks and a list of promotional events from this page to keep you ahead of the competition this season.

Additionally, below you’ll find the top 10 teams with the most merchandise sales on eBay. It’s no surprise “America’s Favorite Team”, the Dallas Cowboys, tops the list followed by the reigning Super Bowl champions, the Philadelphia Eagles. Promoting fan favorites is a great way to increase revenue potential.

Pro Tip: Create a Smart Placements* banner using team names as keywords, and select the font color that best matches the team’s branding. For gameday gear that your fans will want to wear all week, select “Clothing, Shoes & Accessories” as the category from the drop-down. Another top category for the NFL is “Sports Memorabilia, Cards & Fan Shop,” or use “Home & Garden” for shoppers looking to host the ultimate watch party. Of course, you can always keep their options open with “All Categories.”

*Stay tuned for exciting news coming soon about this tool!


Whether your visitors are watching from home or want in on the live-action, eBay has everything to fuel the football fandom.

Don’t forget that you can also maximize your conversion rate with our Fall Football and other promotions by utilizing exclusive, eBay-branded banners which can be found in our Creatives Gallery. To download, simply right click on the size you want and select “Save as” to use the images in your campaigns. To monetize the images with personalized tracking links, we suggest using Smart Share or our Link Generator.


If you have any questions about the Fall Football promotional event, you can contact us anytime at For tips on how partners are leveraging promotional events to increase their revenue potential, check out The Secret to Effectively Using eBay Coupons and Promotional Events to Earn More.

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