It’s Happening on eBay: How Our Evolving Brand Platform Makes What’s Happening Around the World Shoppable

eBay fall brand campaign

Last night during the Thursday Night Football game, we kicked off our latest brand campaign- “It’s Happening” - to millions of viewers. Designed as more than just a brand campaign, we’re aiming to express to shoppers around the world what we’ve known all along: Everything that’s current, relevant and interesting is on eBay – and your audience can buy it now. Take a look:

With over a billion listings and 80% of all items brand new, eBay provides a diverse experience for customers with inventory that fits every need - from gift giving to the deal you can’t find anywhere else.

“eBay’s new creative work highlights the true spirit of the brand - a barometer of everything current, and culturally relevant taking place in the world, and at the forefront of what’s happening in people’s lives,” said Suzy Deering, Chief Marketing Officer for eBay Americas and Global Brand Lead. “Whether it’s gameday with friends, the latest movie release, or the hottest trend dominating your Instagram feed, each consumer is inspired by the world around them, and we see this come alive on eBay every day.”  

For you, this means connecting the dots between what’s happening in your buyers’ everyday lives and commissionable inventory on eBay. Whether your visitors are into the latest blockbuster hitting theaters, the newest iPhone release, or teams who win championships, eBay is a reflection of what matters to people most.

A few examples of moments that you can maximize on now include:

- Fashion Week, which kicked off in New York City last week and includes upcoming dates in London, Milan and Paris, and our 2018 Fall Fashion Campaign has been on-trend with this fall’s most trend-forward pieces. Capitalize on this annual pop culture phenomenon by downloading and using our September 2018 Lookbook - full of tips, trends and events for converting fashion shoppers this month, and reference these best practices for promoting eBay Fashion.

-Motion pictures, including the highly-anticipated Marvel Venom movie, are expected to boom in box offices worldwide. Funko Pops, comic books and more top-selling merchandise related to these releases are available on eBay here. Be sure to use these best practices for promoting eBay Collectibles when planning your campaigns.

-The NFL and college football seasons and MLB playoffs have fans headed to eBay to get everything they need to cheer on their favorite teams. Now is your chance to earn commissions as they stock up for gameday. For all the resources you can begin using now to leverage this key cultural moment, read How to Score Big on the 2018 Football Season with eBay.

In the next week, we’ll be providing you with assets in our Creatives Gallery to highlight the new “It’s Happening” campaign.

We’d love to hear your thoughts on “It’s Happening” - let us know how you’ll use it to capture your audience in the comments below. 

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