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Expert Tips on How to Use Social Media to Attract, Engage & Convert Buyers

Expert Tips on How to Use Social Media to Attract, Engage & Convert Buyers

In her recent Social Media Marketing World 2017 presentation, Shama Hyder, visionary digital strategist, acclaimed international keynote speaker, and bestselling author of “The Zen of Social Media Marketing” and “Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age,” mapped out how to use social media to evolve your audience from strangers to consumers of your content and finally to brand enthusiasts. The following takeaway tips will help you devise digital strategies to achieve specific business goals throughout the customer life cycle.

EPN TV: Best Practices for Promoting eBay Globally

Partners often ask us how they can increase their commission potential. One way to expand your reach is to make sure you’re appealing to a global audience. As John Toskey explains in this episode of EPN TV, since 57% of eBay’s revenue comes from outside the US, there is a big opportunity to drive buyers from around the world, while providing them with a highly relevant experience.

Six Simple Tools to Ramp Up Your Affiliate Commissions

Six Simple Tools to Ramp Up Your Affiliate Commissions

You already have plenty to do when it comes to planning, building and growing your affiliate marketing business, so we want to make it easy for you to succeed.

With a bevy of ways to add affiliate links to your website, blog, social posts, and/or e-mails, the following six EPN tools top our list of the best ways to get started. Use them individually or together to make instant impact and ensure that you’re maximizing your affiliate marketing efforts.

Visual Social Channels Series: Facebook Live For Greater Engagement Makes Instant Communication Even Easier

Visual Social Channels Series: Facebook Live For Greater Engagement Makes Instant Communication Even Easier

In the quest to make communication even more immediate and personalized, Facebook’s live video option – Facebook Live – has taken off. On the surface, this feature allows anyone to publish live streaming videos directly to their account. But on a deeper level, Facebook Live provides an unprecedented opportunity to be more transparent and direct with your audience, build stronger connections, and establish yourself as an expert in your niche. So what are some basic rules for using this social media tool effectively? And what kinds of unique content can you provide for viewers?

EPN TV: Reflecting on 2016 and Looking Ahead to 2017

EPN TV: Reflecting on 2016 and Looking Ahead to 2017

In this episode of EPN TV, John Toskey looks at the program’s previous year, while providing a preview of what we’re looking forward to in 2017.

John shares that eBay had a strong year as a top shopping destination in 2016: The company’s record fourth quarter included 2 million new active buyers, while mobile purchases crossed the $10 billion mark for the first time ever.