Although using the same landing page for all of your campaigns may seem like an easy way to save time, when used strategically, more specific pages can accelerate conversions and drive more dollars per click.
Last night during the Thursday Night Football game, we kicked off our latest brand campaign- “It’s Happening” - to more than ___ million viewers. Designed as more than just a brand campaign, we’re aiming to express to shoppers around the world what we’ve known all along: Everything that’s current, relevant and interesting is on eBay – and your shoppers can buy it now. Take a look:
Starting today, we’re offering a great 20% multi-seller coupon for your visitors to save on select home and outdoor items. Encourage your visitors to get their holiday shopping done early while saving on essentials like...
It may feel like summer just got started but kids are already trading in playtime to hit the books. Whether they’re off to kindergarten or on to college life, eBay is a one-stop shop for back-to-school essentials. Below are just a few of the deals to help your visitors get back to reality. Turn it Up with Tech
- Big Sound for Small Spaces: Shop top-brand portable audio under $99
- Cell Phones and Accessories: Big savings from Apple, LG, Samsung & more
- Must-Have Computing Gear: Deals on monitors, printers, speakers & more
Fashion-Forward Style Starting at $9.99
- Smart Girl Style: Fashions for grade school girls
- Boys' Club: New school style for grade school boys
- Teen Style: On-trend pieces for high school girls and boys
- Insta-worthy Looks: College-prepped style
Home is Where the Heart is
- Dorm Goals: Up to 50% off bedding, furniture, organization & more
- Don’t Go Hungry: Shop microwaves, mini fridges & more under $100
- Storage Solutions: Shop bins, closet organizers, laundry & more under $100
Keep It Fresh
- Carry It In Style: Up to 40% off backpacks, handbags & more
- New Face on Campus: skin care, makeup, bath & body essentials under $20
Study Hall Faves
EPN partners can take advantage of the increased demand for textbooks and direct their visitors to half.com for great prices. We’re also offering a coupon to help visitors save even more. Below are the details:
- Offer: 10% off orders $50 or more (max. discount: $25)
- Coupon Code: SCHOOLSIN10
- Valid: 7/25/16 – 9/12/16
- Terms and conditions: http://pages.half.ebay.com/help/coupon.html
Right now is the perfect time to start promoting back-to-school basics and to do so, we’re providing you with a variety of creatives. Utilize these graphics to guide your visitors to save big as they head back to class.
As John Toskey mentioned in this episode of EPN TV, eBay has been focused on structured data and providing buyers with an even more captivating shopping experience. This initiative merging art and science has provided eBay with several insights about many of our categories. For example, according to Jill Ramsey, eBay’s VP of Merchandising Soft Goods, “We learned that the best-selling golf clubs on eBay are not the latest and greatest, not the newest – buyers are actually looking for a model from two years ago.” She continued, “Golf club technology does not radically change year to year – you can get a great deal if you’re willing to buy a model from a couple of years ago.”
Luckily for you and your visitors, eBay is currently running a huge sale on pre-owned Callaway clubs. Direct your visitors here where they can save up to 40% on fairway woods, drivers, hybrids, single irons, wedges and accessories. For even more savings, encourage your visitors to check out the Callaway pre-owned store on eBay where they can save up to 16%.
To help you promote this event, we’re providing a variety of creatives. Use these attention-grabbing visuals to inspire your visitors to swing into savings. You’ll want to hurry, as these deals end on August 4 at 9 PM PT.
Unless you’ve been in hiding for the past week, you probably know that Pokémon GO is taking the world by storm. The augmented reality mobile game is making daily headlines for increasing the steps of gamers who scour neighborhoods, equipped with their mobile devices’ GPS and camera, earning points and advancing levels by capturing, battling and training virtual Pokémon characters.
If it seems like this phenomenon came out of left field, it may surprise you to learn that Pokémon items have actually been at the top of the eBay trend charts for quite some time. In fact, Pokémon has been the fourth best-selling fandom franchise on eBay globally for the past decade, beating out Harry Potter, Game of Thrones, Lord of the Rings and Star Trek.
But with the launch of this new Pokémon GO mobile game, its popularity among millennials and other groups has leveled up. Since the release of the app in several countries including the United States in mid-July, one Pokémon-related item has sold every 12 seconds globally on eBay, which is a 57% increase from its pre-app average selling rate.
Fans are clamoring for the most popular Pokémon GO merchandise, which eBay Data Labs has released here. eBay is the premiere destination for hard-to-find items, like the $35 Nintendo Pokémon Go Plus bracelet, which is sold out elsewhere but currently selling for $109 - $128 on eBay.
You can capture your audience with this trend by promoting it on your site, and particularly on social media with the trending #PokemonGO hashtag. Direct your visitors to eBay’s Pokémon GO landing page for the best deals and most popular items in the Collectibles, Electronics and Fashion categories, including:
Collectibles: Stickers, caps, toys, stuffed animal, trading cards
Electronics: Gameboy games and consoles, power banks, iPhone covers
See what other Pokémon GO items are most coveted by fans by visiting eBay Data Labs. And let us know if you’ll jump on this trend by leaving a comment below!
Earlier this month, many celebrated Dr. Seuss’s birthday, “Read Across America” Day and “World Book” Day. Keep the momentum going and encourage your visitors to immerse themselves in a good read this spring. For a limited time, Half.com is offering a 10% discount code for book purchases and rentals. Details:
- 10% off book purchases and rentals on Half.com for registered users
- Valid: now until March 31 at 11:59 PM PT
- Restrictions: Minimum order $50. Maximum discount $25. One time per user.
- Coupon code: SPRING10
We hope you take advantage of this promotion! If you have any questions, leave them in the comments section below.
The sun is shining and spring is in the air, which means March Madness is right around the corner. College’s best basketball teams will face off for a spot in the championship game going down in Houston, Texas, on April 4. Whether your visitors are casual basketball fans or hardcore enthusiasts, right now is the perfect time to get them thinking about how to win big. Get in on the Madness
Passionate fans looking to experience the insanity live can head to eBay for tickets to the big showdown. Those unable to make it to Houston can still get in on the hoop hype with eBay’s wide selection of gadgets including big screen TVs, home theater necessities and media streamers from brand names including LG, Sony and Samsung.
Put your Party Pants on
Whether your visitors enjoy watching the game or simply love a get-together, eBay has everything they need for a game day party. With a variety of kitchen appliances, grills, drink and barware to choose from, guests will be sure to have a happy belly. Those looking to get a little competitive themselves can choose from a variety of indoor and outdoor games – foosball and beer pong make for a fun time.
Rep Your Team
As college basketball’s best go at it in exhilarating matchups over the next few weeks, fans will want to represent their team. Luckily, we’ve made it easy for them to shop by school and size. Encourage your visitors to shop our large inventory of shoe and fan gear where they’ll find t-shirts, jerseys and hoodies. We also have welcome mats, license plates, decals and more to help amplify the fandom.
No matter what your visitors need to experience the excitement of college basketball, eBay is where they’ll find it. Also, be sure to follow us on Twitter at @ebaypartnernet for more madness-related deals. Good luck!
Questions? Leave them in the comments below.
As we look ahead to some sunshine, drivers may be looking to switch to warmer weather tires. eBay is currently running a limited-time promotion on tires and wheels through Discount Tire Direct. Encourage your visitors to check out the selection of tires from Cooper, GoodYear, Nankang and other popular brands. Below are the details: Promotion Dates: Now through March 16
Free Shipping? Yes (Continental US Only)
URL: Discount Tire Direct
Coupon: $100 off $400 on tires from Discount Tire Direct
We hope that you take advantage of this great promotion and direct your visitors to big savings on motor accessories.