From Their Wish List to Your Wallet: The Hardest to Find, Hottest Holiday Gifts 2017

With over 168 million active buyers worldwide, we’ve got our finger on the pulse of real-time shopper demand like no other brand. As our partner, we want to be sure you’re using our intel to stay on top of what’s trending for Holiday 2017, and also know how to best use our tools to your earnings advantage.

We've analyzed our data to find insights and trends as they emerge, so put checking our Trending Items page on your daily to-do list for accurate, timely information about what people are searching for and buying -- at a premium.

The following are our data-based predictions for the top gifts this holiday season:


Sparking a buying frenzy last year, eBay was one of the only places you could find the original, best-selling Hatchimals. This year’s new Hatchimals Surprise is poised to be even bigger, as the unique, coveted toys hold an extra surprise: twin animals that hatch from a single egg. Look for the two new hit species: Giraven, a combination of a giraffe and a raven, and Peacat, a combination of a peacock and a cat.

Expert Tip: A fast and easy way to do this is to use the following toys as keywords in one of our new Smart Placements banners).


Mini Tamagotchi

Bandai is bringing back a mini version of the ’90s most popular virtual pet toy, Tamagotchi, for its 20th anniversary. Not only do they appeal to kids, but they’re also great gifts for their nostalgic parents or collectibles fans. Our recent research places it as the 12th highest keyword searched on eBay, which represents a huge spike in demand.

Expert Tip: Buyers will be scouring the web to find scarce items like this, so use our exclusive data to figure out what’s trending now and spotlight the top gifts.

Feisty Pets

Our research also reveals that Feisty Pets are trending right now, recently ranking at #21 as the highest keyword search on our site across all categories. These cute furry animals that quickly turn from adorable to demonic gained major attraction through a video that recently went viral on Facebook. Feisty Pets were very popular toys last holiday season, and it looks like they will continue to do well this year – not only for children, but also for practical jokers.

Expert Tip: At this busy time of year, you’ll save precious time creating affiliate links when you add the Smart Links code to your site. In just a couple of clicks, your affiliate tracking data will automatically be added to every existing and future link to eBay on your site.



From the adorable animatronic monkeys to the unicorn “Gigi” that blinks her eyes, whinnies, and turns her head, Fingerlings are already a smash hit. In the coming weeks, they will be as hard to find as any other mythological creature, which makes eBay – the top destination to source scarce items – the perfect place to direct shoppers.

Expert Tip: Don’t forget about social media marketing -- according to Sprout Social, 74% of shoppers rely on social channels to make buying decisions. Use our link generator or bookmarklet tool to quickly create shareable links. Look into hashtags to include for trending items to get yourself in front of first-time eBay buyers and other repeat shoppers while they’re looking! (If you need help figuring out which social channels are best for your business, check out this post.)

L.O.L Surprise! Dolls

It’s not shocking that these cute, collectible dolls hidden in several layers of plastic wrapping with special accessories embedded in each layer are a huge holiday hit. Available as limited editions, they’ve already sold out at brick and mortar retailers months ago -- which makes us the go-to place to find L.O.L. Surprise!

Expert Tip: Try our RSS feed generator to pull listings into your site. You can easily select your preferred category or search only deals, which are a snap to filter by type, category, and more. 


Luvabella and Luvabeau dolls

Released in limited quantities, these life-like robotic cuties that come in a range of ethnicities and can play peek-a-boo, talk, fall asleep and be spoon-fed, are an international sensation. Like L.O.L. Surprise! dolls, Luvabella/beau are nearly impossible for shoppers to find at most retailers.

SNES Classic Mini – Super Nintendo Classic Edition

Perfect for nostalgic shoppers, the Super Nintendo Entertainment System (SNES) Classic Mini is predicted to be as much of a hit as the NES classic was last holiday season – and just as hard to find. (NES Classic was discontinued last spring, despite high consumer demand, reportedly to make room for the SNES version.) In addition to the new US version, there was also a European version released at the same time, so be sure to promote those in-demand SNES Classics, too. 


Expert Tip: Use our new Holiday Creatives to dress up your site and capture your audience’s attention -- and clicks -- with great looking banners and graphics.

We want to help you maximize your holiday commissions with abundant advice on how to leverage scarcity, so keep your eyes on our blog for more tips, insights, and advice as we head into the holidays!

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