#ASE14

Affiliate Summit East: Day 2 Recap

ASE21 On our second day of Affiliate Summit East 2014, we got the chance to talk with many more publishers. Meeting face-to-face with partners is one of our favorite parts of attending industry events, and Affiliate Summit offers a great environment for this.

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Another highlight was the presentation given by Brian Marcus, Director, Global eBay Partner Network. Brian presented his final installment in his nautical themed ASE trilogy, which he launched at ASE 2013 and continued at ASW 2014. Today’s presentation was titled, “Accelerating Your Program,” covering how large programs can build and maintain momentum and what publishers can do to hop on board.

One theme throughout Brian’s presentation was the importance of working closely with current publishers to strengthen a program. “If you’re a good advertiser, you’re going to think about your customers one at a time – business model at a time, publisher at a time – to make decisions,” he said, citing the importance of identifying gaps and opportunities in existing relationships.

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Earlier in the day, we also attended “5 Foundational Pillars of Affiliate Program’s Success,” presented by our friend Geno Prussakov of AM Navigator. Geno engaged the ASE audience as he detailed how recruitment, activation, compliance, education and optimization all play into successful affiliate marketing programs.

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Another session we attended, “Content-Driven Commerce: Affiliate Marketing Gets a Makeover,” featured two ePN publishers, Vlad Dusil of PurseBlog and Oliver Roup of VigLink. Vlad and Dusil discussed how they got started in affiliate marketing and what has worked for their businesses, stressing the importance of the human element when it comes to creating a following. “By using your own voice and passions, you can create a business around it and increase purchase consideration,” said Vlad.

We caught up with our colleagues at eBay Enterprise Affiliate Network at a small gathering with some of our publishers, and will close out the evening by checking out the entertainment at Affiliate Ball. We’re looking forward to seeing many more of our partners as Affiliate Summit East continues!

Affiliate Summit East: Day 1 Recap

ASE1 We’re wrapping up the first day of Affiliate Summit East 2014 in New York City, and have had a great day visiting with many of our partners and industry friends! We kicked ASE 2014 off by checking into host hotel Marriott Marquis Times Square, where we received our ePN-sponsored key cards.

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We then sat in on a few presentations, eager to hear what themes and ideas our colleagues would have on tap for the day. One panel presentation we attended was titled, “Rethinking Today’s Hot Issues Affecting Affiliate Programs,” with points of view expressed from a network, advertiser, publisher and OEM. Alan Rapoport, Director of Merchant Management for DealTaker.com (an ePN partner) served on the panel to represent the publisher viewpoint.

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The first question raised by the moderator was whether coupon sites should be paid less than or equal to other affiliate business models. As one of the industry’s leading deal sites, Alan’s stance on the value of these types of websites wasn’t surprising: “Coupon sites are very valuable in driving sales,” he said. “Coupon and deal sites specialize in closing the sale and getting it done, which is valuable to everyone.”

Other issues the panel tackled included whether advertisers and networks should work with toolbar publishers, followed by a discussion on the value of various attribution models. This last topic sparked a lively audience dialogue on first click versus last click and everything in between – the moderator encouraged audience members to continue the discussion on social media channels.

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Our team then spent some time mingling with old and new friends at the Meet Market before catching “Opening Remarks and Elevator Pitches,” hosted by Rachel Honoway, CEO of For Me To Coupon, another ePN publisher.

We’re looking forward to two more action-packed days in the Big Apple! How did you spend your first day at ASE 2014? Leave us a comment to share your experience, and we hope to see you as the conference continues!