#ASW14

Affiliate Summit West 2014 in Pictures

BrianMarcus2ASW14 It's the last day of Affiliate Summit West at the Paris Hotel in Las Vegas. We've had a chance to meet with many of you - and that's really our favorite part of attending any conference. Throughout the course of the event, I've been snapping pictures on my iPhone with the intention of sharing them here on the blog. We hope you've gotten as much out of ASW as we have!

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Happy Hour event at Sugar Factory. 

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Steve Denton, Vice President of Marketing Solutions for eBay Enterprise, gives the keynote address.

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Brian Marcus, Director of the Global eBay Partner Network, presents "Getting Out of Irons: Resetting Your Course."

Thanks to everyone that came to our Happy Hour, attended Brian's presentation or met with our team. Travel home safely and we'll see you at Affiliate Summit East!

Brian Marcus to Talk Strategy, Opportunity at Affiliate Summit West

 BrianLondon

 

Affiliate Summit West is just around the corner, and we are pleased to announce that Brian Marcus will be presenting at the event, which takes place Jan. 12-14 at the Paris Hotel in Las Vegas.

As a follow up to his ASE presentation last fall, Brian will offer insight into the ever-evolving affiliate industry, discuss ways to turn obstacles into opportunities, and share strategies and tactics publishers can harness to remain afloat in uncharted territories. With a focus on established programs like ePN and its partners, Brian will dive into hot industry topics like how to capitalize on social and mobile growth, grasping techniques in optimization, understanding the latest global ecommerce trends and methods of evaluating traffic.

Brian’s presentation, titled “Getting Out of Irons: Resetting Your Course,” will be held in Paris’s Champagne Ballroom 4 on Tuesday, Jan. 14 at 10 a.m. For more information on Affiliate Summit West, click here. The ePN teams looks forward to seeing you in Las Vegas!

The Value of Real World Networking for Publishers

PostIt By Shawn Collins

We’re pleased to welcome Shawn Collins, cofounder of the Affiliate Summit convention and tradeshow, as a guest blogger. Read on for his take on the importance of networking to help strengthen an affiliate business.

The Internet is an incredibly powerful place for commerce and relationships, but there are some offline experiences that cannot be effectively replicated, such as face-to-face networking.

Sure, we can sort of interact face to face with video chat, and plenty of conversations take place by email, instant message, social networks, and the like, but there is a big difference when you are actually present with somebody.

Here are three techniques to help you make the most of your in-person networking opportunities.

  • Be prepared: When you attend an offline event, there are so many potential relationships and opportunities to take advantage of, but it’s key to schedule meetings in advance. Schedules get tight at conferences and other events, so do some homework to find out who will be there and get on their calendars as early as you can. Also, in the weeks or months leading up to these meetings, you should ensure that you have all the marketing materials, business cards, and other support documents you may need. If you need more, get that order in well in advance to avoid expedited shipping fees.
  • Plan efficient meetings: In speaking with countless conference attendees over the years, I’ve found that in-person meetings typically run anywhere from 5 to 30 minutes. So, you’ve got a tight timeline to accomplish your goals. Have your elevator pitch rehearsed (30 seconds that summarize what you do and what you can do for them), as well as questions you want to ask and answers for things you expect to be asked. Be sure to have a hard stop and honor it, because you’ll both have other people to meet.
  • Follow up: After you’ve had a meeting, make a point to follow up within 24 hours with an email that summarizes the points that we covered. Ask for a follow-up phone call, if needed, to work out the plans you’ve made. Also, get some thank you cards and write a short note to drop in snail mail – that final, personal connection makes a big impact.

Meeting and networking online can be quality building blocks for publishers, but taking it offline will enhance and progress that relationship.

Affiliate Summit West takes place January 12 – 14, 2014, at Paris Las Vegas. Registration is now open, and our very own Brian Marcus will be speaking at the event.