A4U Expo

Reflecting on Another Successful A4U Expo

As you may have seen, we were in London at the A4U Expo last week. There were lots of interesting issues being discussed and some fascinating knowledge being shared. Sessions ranged from tips on how to use social media to maximise your traffic, to the legalities of running a website. There was even insight into how weather affects sales - providing something for everyone.

One strong theme from this year’s conference was the role of technology and its influence in digital marketing - especially where affiliates are concerned. There was debate as to whether or not the market is flooded with too much technology, and to what extent data capture/manipulation generates better user experiences to drive traffic.

Members of the European Team gather at the A4U Expo

It was really helpful to meet with publishers to get their take on performance marketing and hear their experiences working with eBay Partner Network. It was great to hear how eBay’s breadth of inventory helps publishers monetise their sites - even to the smallest or most niche vertical sites. We also met with some publishers who manage discount and offers sites whose communities are very engaged online. There’s lots of interesting activity going on in this space and it’s definitely something we’re paying attention to at eBay.

We’d like to extend a big thank you to Affiliates4u for putting on such a good show and we look forward to another exciting event next year.