Back to School

Back to School Basics

In just a few short weeks, students will be loading up their backpacks and heading off to school. You can help parents prepare by highlighting learning and living essentials for students of all ages, from crayons for kindergarteners to computers for college kids. Sales of back-to-school items have begun to climb and peak during the first half of August, so now is the perfect time to focus on back-to-school season.

Old School Essentials

Rather than fighting the crowds at busy big box stores, it’s nice to be able to get all the classroom basics for a great price in one online location. eBay has note-taking necessities like notebooks, pens, pencils and paper, along with paint, brushes, markers and construction paper for budding Picassos. Band and orchestra instruments and supplies can also be found on eBay (along with earplugs, if needed).

New School Necessities

With increasingly wired-in classrooms, school gadget needs now go beyond a simple calculator. Laptops or tablets are often now required for university students, and a dorm-sized television or video game console are nice to help unwind after exams. A digital recorder comes in handy when trying to remember lectures, and an external hard drive or flash drive can provide life-saving backup for lengthy term papers.

Fashion Forward

For something to lug around all those books and gear, students can find a range of backpacks and messenger bags from makers such as Jansport and The North Face. Help students put their best foot forward as they walk into the classroom with boots from UGG and sneakers from Nike. Find denim, the number one student apparel essential, from Levi’s and Hollister to True Religion and Seven for All Mankind.

Be sure to check out eBay’s 2012 Back-To-School Hotlist to gain insight into even more top sellers and other resources. Parents and students are already thinking about heading back to school, so move to the head of the class by getting these items in front of buyers.

We’ve taken the time to list the link IDs below for the Back to School creative that is currently available in the affiliate portal, under Tools/Creatives Generator, to include in the post. You’ll need to scroll through different versions to find the BTS themed creative.

Seasonal/Back to School Link IDs:

711532001925515  300x250 711532001925517  728x90 711532001925513  160x600

Daily Deals Back to School Link IDs:

7115320019255106   120x600 7115320019255109   468x60 7115320019255108    300x250 7115320019255110    728x90 7115320019255118   160x600

Questions? Feel free to leave them in the comments below!

Celebrate Back-to-School with a Chance to Earn More!

While we may be awash in sunny days at the beach and backyard BBQs with family and friends, it won’t be long before summer bids us farewell and the school bells start ringing. Here at eBay Partner Network we’re getting prepped and ready with our Back-to-School bonus promotion for Fashion and Electronics. During the month of August you’ll have the opportunity to earn extra cash for driving incremental revenue in these two categories.

Here’s how it works:

  • This promotion is open to both new and existing publishers on QCP in the U.S. Program.
  • Publishers will earn a bonus on Winning Bid Revenue growth in the month of August 2012.  June 2012 performance will serve as the baseline for the month-long promotion.  (Winning Bid Revenue is what eBay collects in seller fees on transactions.)
  • The bonus calculation will be 50% of the total Winning Bid Revenue growth in each of the two categories for August 2012 compared to June 2012.
  • The bonus applies to Winning Bid Revenue growth in both of the following categories (and subcategories):

Electronics – Consumer Electronics(293), Computers/Tablets & Networking(58058), Cell Phones & Accessories(15032), Cameras & Photo(625)

Fashion - Clothing, Shoes & Accessories(11450), Health and Beauty(26395), Jewelry and Watches(281)

Here’s an example:

In June, Publisher A drives $10,000 of Winning Bid Revenue in the Electronics category and $1,000 in Fashion.  Then, in August, Publisher A drives $20,000 of Electronics Winning Bid Revenue and $2,000 in Fashion, representing $11,000 in total growth.  Publisher A would then earn 2 bonus payments: $5,000 for Electronics and $500 for Fashion.

June WBidRev August WBidRev Aug WBidRev Growth Bonus Multiplier Bonus
Electronics $10,000 $20,000 $10,000 50% $5,000
Fashion $1,000 $2,000 $1,000 50% $500
Total $11,000 $22,000 $11,000 50% $5,500


Hint: check your Category Activity Winning Bid Revenue by selecting the Reports Tab, then Category Reports Type.

This is an exciting opportunity to really boost your earnings in August! If you have any questions, feel free to leave them in the comments below and we’ll do our best to get you an answer.


Chatting with eBay Partner Network: Vikram Singh Gets Us Up to Speed on

This week Ivka Adam is sitting down with Vikram Singh, General Manager of, to talk about why now is a great time for publishers to be working with Vikram has been at eBay for six and a half years with a stint at corporate before moving over to PayPal. Recently, he was offered the General Manager position at and found the opportunity too exciting to pass up. According to Vikram, caters heavily to people 18-24 years of age - mainly students that are interested in getting textbooks at the lowest prices. He says that Back to School season makes up the bulk of Half’s business.

As you may have seen here on our blog, have released some pretty aggressive coupons with savings from 12-15%. Additionally, they’ve recently rolled out their rentals program for those shoppers that don’t want to pay a heftier purchase price for textbooks. Keep in mind that publishers can use both the coupon and rental initiatives to earn revenue through the affiliate program. Finally, Vikram talks about the new API. He says it makes it much easier for affiliates to search for products on

Have questions or comments? As always, we appreciate your thoughtful replies below. Launches Renting and Limited Edition Coupons

You may have read about our coupon promotion a couple of weeks ago on the blog. This week, we’re upping the ante and offering even bigger deals to customers:

14% off anything on  Minimum Order of $50.  Maximum discount of $40.  This is a limited time coupon available while supplies last.

To redeem, simply enter BTSAF14 at checkout.

This coupon has a very limited run. It starts today (August 1st) and expires on August 7th.

We’re also excited to announce the launch of the Renting Service! It went live Friday, July 15 and the results have been amazing.  In our pre-launch tests and in the second half of July, we’ve noticed a significant increase in average order value for renting. So, not only are we paying for a new action, but rental actions could yield even higher payouts to publishers. This adds yet another reason to promote during peak Back to School season. Visit the Book Rental Landing Page and the Renting FAQs for more information.

Let us know if you have any questions by leaving a comment.

[VIDEO]: Get in the Back to School Spirit

With the last full month of summer quickly approaching, it’s time for students and parents to start thinking about heading back to school. Before you know it, it will be time to trade beach bags for backpacks and sunscreen for computer screens. eBay sales of back-to-school items peak during the first half of August, and you can help parents prepare for the inevitable by tying into supplies for students of all ages and stages. eBay has streamlined the process and setup a special landing page with great Back to School gear. Ivka Adam got a chance to sit down with Ebony Tan, Integrated Marketing Lead at eBay, to talk more in-depth about what Back to School means for eBay Partner Network.

Look the Part

First impressions are everything, and students can express their style by rocking a look that is uniquely them. Elementary elements for girls include items from the trendy and eclectic LittleMissMatched to Gymboree and Justice, while popular boys brands include Gap and Abercrombie Kids. High school and college students can cultivate casual cool with a great pair of jeans and an American Apparel or vintage t-shirt or a comfy hoodie.

Study Supplements

From a high-tech MacBook to essential textbooks, all the tools enhance classroom learning can be found on eBay. Tech savvy students can recall lectures more easily with the help of a voice recorder, and can reduce the need to lug heavy books around by investing in an eReader. There’s no need to scrimp on style, with thousands of backpacks and messenger bags, and cases, covers and skins to protect every gadget imaginable.

Move-In Must-Haves

College kids and their parents need to find the items to make a new school-year home seem a little more comfortable. It’s no surprise that the tech category is once again raided, with smaller LCD TVs and media players helping to transform dorm rooms into relaxation stations. A cute bedding set will help spruce up a bunk bed, while laundry bags, bath towels, shower shoes and mini fridges are practically synonymous with dorm life.

Parents will soon start to think about getting their students back to school, so get a jump on these popular back-to-school basics to move yourself to the head of the class. You can find a variety of banners, including the 728x90 banner shown above, as well as 300x250, 160x600 and 120x600 by logging into the Publisher Portal and searching for “Back to School.” Happy promoting! Ramps Up For Back to School

The Back to School Shopping Season has started and would like to announce two BIG coupons! We’d also like to highlight our improved check out process and a better API.


  • 12% off Anything on  Min Order $50.  Max Discount $40.  Limited time coupon. Enter BTSAF12 at checkout
  • 15% off Anything on New Users only. Min Order $50.  Max Discount $40.  Limited time coupon. Enter BTSAF15 at checkout


1. Affiliate Coupon Enhancement Flow

What is the new incentive enhancement on the affiliate buying flows?

This will enable affiliates to redirect buyers to’s checkout cart page with specific incentives embedded in the cart automatically. This should prove very helpful with the launch of the above coupons and should improve conversion rates.

Why is this helpful to buyers?

This will eliminate cut-n-pasting of incentive codes across websites and help convert buyers quickly.

Can you provide me with the example URL?

We have enhanced the addItem cart command to include incentives (along with items):-

When will this feature go live?

It went live in June and is ready to go!

2. HalfFinding Service

What are the benefits of the new HalfFinding service?

The findHalfProducts service currently returns only 5 items per item condition.  Given a specific product identifier (like ISBN), the new HalfFindingService will enable buyers to quickly browse through item inventory (up to 1,500 items) in a paginated manner.  The service will also provide the ability to filter items by condition, seller, price range and shipping service.

When can I start using this new service?

The service is now live.  Seller, Price Range & Shipping filters launched at the end of June.

You can get more information HERE. If you’d like to start using this API you can sign up for a developer account on eBay HERE.

Please feel free to leave any questions in the comments and we’ll do our best to get you an answer quickly.