Back to the Future

Michael J. Fox Takes us Back to the Future

When I was a kid I was a huge fan of the “Back to the Future” movie franchise. The way each movie took us from the Old West to the gadget-filled future was an amazing experience for me as a kid. In short, Michael J. Fox was one of the most iconic figures from my childhood and still holds a special place in my 80’s-filled heart. So, imagine my delight when I learned about eBay’s collaboration with Nike and Mr. Marty McFly himself to auction off his legendary “Back to the Future” kicks.

“We wanted to translate the excitement people have for the ‘greatest shoe never made’ and for Back to the Future into positive action,” said Mark Parker, Nike CEO, who was on the Back to the Future II set in 1988 when Fox donned the original NIKE MAG shoes. “But the long-term objective is to raise awareness to help the Foundation achieve their goal of eradicating Parkinson’s disease.”

Additionally, Michael J. Fox stopped by David Letterman’s show last week to discuss the project:

For 10 days (September 8-18th) we will auction off 150 pairs of 2011 Nike Mag sneakers each day (the shoes that were featured in the second film).

As a publisher this is an amazing opportunity to promote something fun, rare and collectible. Whether you’re a footwear aficionado, a lover of 80’s memorabilia or a film buff, this is the type of promotion that appeals to a broad swath of shoppers. Plus, it benefits the Michael J. Fox Foundation – the largest private funder of Parkinson’s research. Win-win, right?

We hope you’ll get in on this exciting auction. Keep in mind that these auctions refresh daily which means the bidding starts anew each day. If you're interested in being sent a complete set of creative assets, email us at: Please feel free to leave any comments or questions below and we’ll do our best to answer them.