We talk a lot here at eBay HQ about how we can creatively collaborate with our partners in a way that will help boost their businesses and drive strong engagement within our own communities. After white-boarding dozens of ideas each month, we occasionally stumble on one like the “Bring a Trailer” collaboration that launched earlier this year.
A Little History
Bring a Trailer has been a great partner at ePN for a long time. In fact, almost two years ago we did an ePN TV episode about the success of “content curators” on our network. Bring a Trailer was one of the examples we used of a niche website that had been able to successfully mobilize its community around one particular topic – in this case, cars.
From the Bring a Trailer site:
We put together Bringatrailer.com because finding great vintage cars online has become too much of a hassle. There is no need to keep sifting through hundreds of hopeless projects or overpriced dealer inventories to find that one car you’ve been looking for. We pick the winners and save you the trouble… the best bargains, the best dream cars, and the best rarities.
eBay Car Project
The concept was relatively simple: buy a classic car on eBay and use the eBay/Bring a Trailer community to crowdsource the best parts and accessories for the restoration on eBay. Obviously, there were some careful decisions that had to be made about the type of car, budget and general philosophy of the restoration. Bring a Trailer's Randy Nonnenberg explains below:
I’m told that the car is almost done and I, personally, can’t wait to see it. Even if vintage cars aren’t your thing, you have to respect the creativity and vision that went into a restoration sourced totally from eBay with the assistance and passion of hundreds of community members. You can read the entire story over at the eBay Motors Blog.
What do you think about the Bring a Trailer collaboration? Does this type of innovation fuel excitement about using eBay? What other niches could benefit from a promotion like this? We’d love to get your thoughts in the comments below.