Chris Brogan

Are You Utilizing Email to Its Full Potential?

With all the social media platforms emerging every day, it can be easy to forget about the tried and true methods of marketing that have been serving us well for years. Recently, I was reading Chris Brogan’s Blog and stumbled on his post about Email Marketing Tips. It was a great reminder for me, so I thought some of you might find it helpful too.

I’ve highlighted a few takeaways from the post that really resonated with me:

  • Your inbox is the first thing you check in the morning, after lunch and throughout the day. Why aren’t we capitalizing on that more?
  • Send emails from a real address when possible – using a “donotreply@me.com” could send the message that you don’t want a business relationship.
  • Keep email formatting simple and save the visual pop for your website.
  • Keep your message to less than 500 words.
  • End with one call to action. No more.

You can read the entire post over at Chris Brogan’s Blog.

As publishers we understand that one of your most important goals is building and retaining visitors to your web property. Utilizing email in a thoughtful and purposeful way can help strengthen your existing relationships and remind people about what’s new and exciting in your business.

How are you using email marketing today? I’d love to hear your tips and best practices that have been effective for you.

NOTE: Please remember that driving traffic directly from email requires special business model approval. If you have not been approved, the desired lead path is to migrate users from your email to your website and complete the click to eBay from your domain. This approach not only keeps things within our TOS, it also has a better chance of building a long-term supporter of your brand

Getting Started with Google Plus

A new social network sprouts up seemingly every day. It’s understood that we can’t chase every new gadget or app that’s covered on Techcrunch, but things get a little more blurred when giants like Google throw their pieces onto the social media game board – we’re sort of forced to stand up and take notice. That said, is it worth rolling the dice on Google+ and investing precious time and resources or should you wait and see how things flesh out first?

For those that would like to take a closer look under the hood of Google+, Chris Brogan put together this great “getting started” overview featuring some interesting ways you can use it to broaden your communications and social media reach.

Obviously Google+ is still in its infancy and getting an invite to use the service can still be a challenge. I was able to score one last week and started playing with it a bit. My initial reaction is that it’s cut more from the cloth of Facebook than Twitter. And while I like many of the communication channels and groupings it allows you to set up, I’m not sure that I could find daily use for it, but I could certainly be proved wrong. I do think they’ll need to allow a larger user base into the system if Google+ is going to mature into anything other than an echo chamber of early adopters.

One thing to keep in mind – this is a Google product so you have to bet that this will have a huge impact in their search results down the road. Will the utilization of Google+ on a larger corporate scale garner better SERP results for your brand and your business? Right now that is the most compelling reason for me to use Google+.

What about you - are you using Google+ yet? What are your initial reactions? Can you see a way to integrate this into your business and increase your eBay Partner Network earnings? We’d love your feedback in the comments.

NOTE: Please remember that it is against our terms of service to drive traffic directly to eBay from Google+ or any social media account. Instead, the desired lead path is to migrate users from your social media channels to your website and complete the click to eBay from your domain. This approach not only keeps things within our TOS, it also has a better chance of building a long-term supporter of your brand.