Derek Lam

Chatting with eBay Partner Network: What’s the Buzz in Fashion?

A few weeks back Ivka Adam sat down with Megan O’Brien, Fashion Editor at eBay, to talk about what’s hot in the world of fashion. In addition to the kinds of spring and summer trends she observed while attending Fashion Week in New York, Megan also talked about the continuing positive shift in perception that the fashion world has of eBay in the space.

Of particular interest was the recent launch of the new Derek Lam collection designed exclusively for eBay shoppers.

“This was working with a top designer to put together an exclusive collection just for eBay and also included crowdsourcing techniques to actually decide what he was going to produce.,” said Ivka Adam. “So, this is something completely revolutionary in the fashion industry.”

Megan continued by saying, “I think it’s really wonderful for us in this landscape now working with these new designers… I think this will pave the way in the future to continue making these new perception-changing plays in the market so that consumers come to us for their clothing, shoes and accessories.”

Megan and Ivka talked about the recent addition of Andrea Linett to the team as Creative Director for eBay Fashion. Linett has more than 20 years of experience in the fashion industry including co-founding Lucky Magazine. Her presence is already being felt with an improved shopping experience on the fashion pages at eBay. They highlighted the more personal photographic profiles as well as a cleaner, more compelling layout that is easier to shop. This, of course, means a better buying experience for our customers and a more positive business experience for our publishers.

What’s your take on fashion at eBay? Do you like the changes being implemented? How do promotions like the Derek Lam collaboration change eBay’s perception in the marketplace?

DEREK LAM + eBay Now Live!

23Bloglovin_P_D_Ad Today, we are excited to announce that the collaboration between Derek Lam and eBay goes on sale to our customers! You may remember a few months back that we announced the voting process around this groundbreaking new collection – the first crowdsourced designer project of its kind.

“Crowdsourcing with eBay created an incredibly unique opportunity to have a direct dialogue with shoppers around the world—and the community interest in helping influence the DEREK LAM + eBay collection has been phenomenal,” said Derek Lam. “The winning dresses represent essential styles that are effortless, yet playful, and I’m excited to now surprise shoppers with a sixth selection – the Tee Shirt Dress – to complete this assortment of iconic silhouettes for the spring/summer season.”

In February, Lam debuted the exclusive collection at a presentation during New York Fashion Week and simultaneously at Shoppers were invited to view the collection and vote for their favorites to determine the final crowdsourced selection. After more than 120,000 votes were cast by the global eBay community - both online and through mobile devices - five designs were produced based on the collective consumer voice.

DEREK LAM + eBay is now available for purchase at accessible, fixed, Buy It Now price points ranging from $125.00 - $295.00, in sizes 0 – 16, exclusively on eBay.

We know there is a broad base of fans who love the Derek Lam aesthetic and this collaboration has enabled us to make use of technology in a really smart way to reach them directly,” said Jan-Hendrik Schlottmann, chief executive officer of Derek Lam International. “We’ve been able to leverage eBay’s global platform as an inventive incubator for design and discover what our customers desire from an accessible, contemporary line.”

If you are an eBay Partner Network Publisher this is a great opportunity to promote an affordable dress collection by a top designer that will not be available anywhere else. We have a variety of creative elements in various sizes to use in your promotion including:

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You can login to ePN now and see what works best for your site. If you need a different size, please let us know.