External Linking

ePN TV: Jordan Koene on the Importance of External Linking

This week on ePN TV, eBay’s SEO Samurai, Jordan Koene, continues our SEO series talking about the importance of external linking strategies. In particular Jordan focuses on three areas: authority linking, content development and foundational linking.

“External links come from other sites - other media sites, forums, blogs – and ultimately these are the links that really drive our rankings up,” says Koene. “There are obviously navigational links and site links that help, but really, the ones that impact our business the most are these external links.”

As always, if you have questions for Jordan about any of the topics he’s covered in this video, please leave them in the comments below and we’ll make sure we get an answer for you.

Don’t forget, the ePN Blog can now be delivered right to your inbox. Simply enter your email address in the right-hand sidebar in the section titled “Subscribe by email” and follow the instructions.