Father's Day

In Celebration of Dads & Grads

The first official month of summer also means it’s time for family members to break out their party pants in celebration of proud dads and eager grads. School is out for the summer (or forever) as university and high school students toss their caps in the air throughout May and June. Dad goes from proud to pampered papa when he takes his turn as the guest of honor on Father’s Day, which falls on June 17th in North America as well as many countries around the world.

By tying these festivities into your site content and shining the spotlight on the most popular eBay gifts for dads and grads, you can make sure your site’s visitors are well prepared for the first round of summer celebrations. We’ve sifted through the data to give you some insight into some top selling options.

Glad Grads

If the high school graduate is about to embark upon university life, make sure he or she is prepared to go from homeroom to dorm room with essentials like a go-anywhere bicycle, a tote-able tablet or dormitory décor. College grads will appreciate classic accessories that show that they are ready to conquer the real world in style, with items such as jewelry, watches, wallets and handbags.

Daddy Dearest

Due to the timing of the holiday, outdoor sporting goods like golf clubs and stylish accessories are a perennial favorite Father’s Day gift. Those who prefer to watch from the comfort of the sidelines will cheer for tickets to a sporting or entertainment event. And don’t forget the digital camera so dad can relive the memories of the holiday for years to come.

We will have creative assets available to help you promote any day now (we’ll update this post as soon as they’re available). In the meantime, you can check out lots of gift ideas at eBay’s Dads and Grads landing page.

Happy Father’s Day, congrats to the grads and happy promoting!

Celebrate Your Superdad!

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Top Gifts for Pops

The annual day devoted to dads is quickly approaching, and now is the perfect time to begin thinking about Father’s Day promotions. This year Americans will honor their fathers on Sunday, June 19, with grilling and golf topping many weekend to-do lists.

Sales items tagged as “Father’s Day” typically begin to climb in late May, peaking several days before the patriarchal holiday. Give children and wives an edge as they seek gifts that will please Pop by leading them to popular items on eBay. It’s a win-win-win situation – your visitors get unique gifts and great deals, dads gain reprieve from the socks and ugly tie combo, and you get extra revenue for making it all happen.

Gadgets Galore

Fathers are hard-wired to be lured in by shiny electric objects, whether it’s a tool that makes work more bearable or a toy that makes play even more fun. Laptops and smartphones are popular choices for the dad who spends his days in a cubicle or corner office, while a Nook, HDTV or Xbox Kinect would give Dad a way to unwind on the weekends. Budget conscious shoppers can also find a host of accessories for nearly any gadget under the sun.

DIY Dad

Fathers seem possess the innate ability to fix anything – or at least the confidence to believe that they can do it. Possession of the proper tools is paramount, but from there, Dad can conquer any home improvement task. And after the project is mastered, wouldn’t it be great if Dad could sit down and enjoy an ice-cold beer, along with a juicy burger from his new grill?

Gifts for the Great Outdoors

Outdoor sporting goods are flying off the proverbial shelves right now, serving up a great Father’s Day option. Golf could be recognized as the official sport of dads, with headcovers, range finders, shoes and clothing as sought after as a hole-in-one. Other in-demand options for the outdoor enthusiast include fishing gear, bicycle parts and camping essentials such as tents and flashlights.

Fatherly Fashion

Let’s be honest: most dads could use a little coaching when it comes to wardrobe selection. Luckily, Father’s Day offers the perfect excuse to update Dad’s standard uniform. Transcend socks and ties by adding a dress shirt or a sweater to his closet, then finish the look with a nice wristwatch or a pair of sunglasses that combine style and function.

Encourage your visitors to choose eBay as their Father’s Day shopping destination by featuring these suggestions and others that will make dads smile. Visit: http://fathersday.ebay.com to get started! Creative for publishers can be found HERE.