Should You Be Using Google+?

Google+ recently celebrated its first birthday, and while some have been predicting its demise, Open Forum suggests that there are a few reasons that Google+ should be part of your online strategy.


This is a no-brainer. Google is the most powerful search engine at the party today. So, it stands to reason that utilizing their public-facing tools like Google+, Google Places and Google Maps could offer a boost to your organic search results.

Communication Tools

In addition to the brand management benefits of Google+, utilizing other integrated aspects like Google Docs or the free video capabilities of Hangouts can offer your company an easy and effective way to share information and collaborate remotely with your stakeholders.

What About Social?

Interestingly, the social network aspect of Google+ seems to be the least attractive feature for many users. Maybe it’s because businesses have their resources tied up in actively managing their Twitter and Facebook profiles. Or, maybe they just haven’t been convinced that Google+ matters enough on the social graph. Either way, the two reasons listed above should at least get you thinking about whether or not it makes sense to integrate Google+ into your online toolset.

What Do You Think?

Have you spent the time really developing your Google+ presence? Has it paid off in SEO rankings or as a communications tool? We’d love to get your feedback in the comments below.

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What Does the Google “Panda” Update Mean to You?

As you’re probably aware Google has been busy over the last few months making major updates to the way their search engine indexes and ranks websites. For some, these algorithmic updates, known as “Panda,” have improved their search rankings. For others, it has tanked their business overnight. We thought it would be helpful to shed some light on what these changes mean to you and outline some steps you can take to protect your business from taking a hit.

At our recent Affiliates Day event, eBay’s Director of Natural Search & SEO, Dennis Goedegebuure, had this to say:

“Based on the historical updates of Google’s algorithm, it seems it aims at various factors with a general focus on overall user experience. Focusing on the quality of UX might help to achieve a winning balance among the key differentiating factors for strong ranking sites. Historically the three major pillars are unique content, diverse & quality linking profile and domain authority.”

Since Dennis gave his presentation, Google has released Panda update 2.2. To address this most recent update Rand Fishkin of SEOmoz put together an informative video that dissects how the update works, what it means and how it fundamentally changed best practices for SEO overnight.


You can get the full text transcription of the video over at the SEOmoz Blog.

What has the Panda update meant for you? Has it affected your business? What are you doing to course-correct going forward? We welcome your constructive comments below.