Holiday Shopping

Holiday Sales Continue - eBay Expects $815 Million in Unwanted Gifts

Christmas may be over, but eBay’s holiday shopping season continues! That red sweater just isn’t Aunt Susie’s style, and Cousin Tyler already has an iPod. Now it’s time to figure out what to do with those well-intended but unsuitable gifts that were exchanged around the Christmas tree.

Help is on the way! Selling an item on eBay provides a great opportunity to give unwanted gifts a new home, and sellers can put that money toward something that didn’t get crossed off their Christmas list. eBay expects $815 million in resold gifts this post-holiday season, and whether it’s ugly sweaters or duplicate electronics, new owners are waiting to scoop up some post-Christmas loot.

For affiliate partners, the post-holiday season offers a great opportunity to link shoppers to eBay’s global online marketplace, while you benefit from the traffic you send this way. There are many ways affiliate partners can use this trend to appeal to your audience. For example, eBay Instant Sale provides the most convenient way for Cousin Tyler to get immediate cash for his unwanted iPod or other electronics, while he can reinvest that money in another hot gadget.

By reminding your audience that they’re not stuck with a sleigh full of unwanted gifts and showing them the options they have for reselling unwanted gifts and buying new items that they’ll love, you have a timely and relevant opportunity to increase your earnings potential.


Hot for the Holidays

Your local soft rock radio station has already switched over to 24/7 Christmas carols, so you know what that means: it’s time to prepare for the holiday shopping frenzy.

This weekend marks the unofficial start to the shopping season. While Black Friday started with brick-and-mortar shops, online retailers and affiliate partners can also benefit from Cyber Monday and even the upcoming Mobile Sunday. And since eBay offers something for everyone, you’ll be able to help prevent a gift-giving meltdown by leading your visitors to an easy one-stop-shop filled with the must-have items that top everyone’s lists.

The One Whose Closet is the Size of a NYC Apartment

eBay is a great source for fashion scores, from unique vintage pieces to designer finds to new items from sellers around the world. Don’t know and don’t want to guess the recipient’s size? Shop safely by searching for fashionable accessories like shoes, jewelry or handbags. The Fashion Outlet helps stretch holiday budgets by offering clothing that’s 20 to 60 percent off retail prices.

The One Who Likes Anything that Moves or Makes Noise

Tech gadgets are in high demand again this season, with tablets and e-readers like iPads and Kindle Fires topping wish lists. Xbox Kinect consoles and games remain hot with kids of all ages, while digital cameras like the popular Canon EOS Rebel will help preserve the memory of Granny joining in for a round of Dance Central. Our Daily Deals offer great values in all categories, with some particularly enticing pricing on electronic gadgets.

The One Who is Impossible to Shop For

Start with a visit to the eBay Gift Guide for inspiration, which allows shoppers to search for ideas by recipient, interest, budget, top deals, bestsellers and more. If that fails to spark any ideas, the eBay Gift Card Mall is a handy solution that allows picky and indecisive recipients to choose their own present from a variety of shops, from Subway to Sephora.

As a way to thank you for sending shoppers our way, we’re thanking affiliates with the holiday bonus promotion. And be sure to log into the Publisher Portal for tools to help you promote this holiday season, including banners for fashion, electronics, sporting goods, Fashion Outlet and Daily Deals. All banners (aside from Fashion Outlet) can be found under the seasonal category.

Happy promoting from the eBay Partner Network Team!