Jordan Koene

ePN TV: Jordan Koene Shares Some Do’s and Don’ts for SEO

This week we’re joined once again by our friend, Jordan Koene. Jordan’s part of eBay’s SEO team and we find it helpful to bring him in from time to time to discuss some of the more pressing SEO issues of the day. This week Jordan’s a multi-part question from ePN Publisher harmjamh:

“I would like to have some SEO-related info: do’s and don’ts, nofollow, follow, cloaking, redirects, amount of outgoing links on one page etc. Maybe these things are already covered awhile ago – don’t remember.”

What questions do you have for Jordan? We’d love to get your thoughts in the comments below.

ePN TV: Jordan Koene Talks Best Practices and Schemas

Every month we pour through the blog metrics to see what types of content resonates with our readers. SEO consistently ranks up there as some of your favorite content – and that makes a lot of sense. After all, proper SEO can make all the difference in the world in helping your business vault to the next level.

One of my favorite SEO resources at eBay is Jordan Koene. A little while back we shot three different SEO segments with him for ePN TV. This week we bring you the first installment where Jordon covers best practices and building out schemas.

“A schema is a way for us to tag different parts of content or information that is on our page,” says Koene. “It’s extremely useful because it gives indications to search engines about what’s on the page in ways that search engines just can’t understand.”

Be sure to check out Jordan’s recommendations and visit schema.org to get more helpful information. We’ll also pass any comments you may have to Jordan, so feel free to leave them below.

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Chatting with eBay Partner Network: Jordan Koene’s Tips for Better SEO

Last week SEO Expert, Jordan Koene, talked to Ivka Adam about what eBay is doing on the SEO-front to make sure we’re staying competitive across the spectrum of search engines. This week Jordan is shifting his focus from eBay to a typical publisher site and providing tips for better SEO.

Create an amazing experience

“Really focus on your audience and give them an experience that is unique and something that they won’t find on a different site. Change your content to make it really special for those users.”

Work with new forms of media

“Try out video. Try out using data visualization. Find new ways to work with media and integrate it into your content.”

Partner with people

“Partner with people that you even consider a competitor. There’s a great deal of opportunity that you can find in working together with people that really understand your industry and build those links between those valuable partnerships.”

Never stop testing

“Change the way your content is structured. Change your navigation. Focus on different keywords. Really keep testing and that will drive new insights and help you grow your sites with the search engines.”

Have questions or want to add to Jordan’s recommendations? We’d love to get your perspective below in the comments.

Chatting with eBay Partner Network: Jordan Koene Drives Home the Importance of SEO

If you have a website or a blog you probably know that proper SEO is one of the single biggest things you can do to drive more traffic to your online business. In this week’s video segment, Ivka Adam is chatting with SEO Guru, Jordan Koene, about eBay’s approach to working with search engines and why it’s such a driving force in our business.

“Right now at eBay what we’re trying to really focus on is rebuilding the hierarchy of our site. Obviously we have millions of pages, we have millions of products, and they are all over the place in a lot of ways,” say Koene. “What we want to do is structuralize that in a very hierarchical way so that not only users can benefit - in terms of searching for the right product - but also search engines can rank the right pages for whatever term we’re focused on.”

According to Alexa, eBay is the 9th most-visited website in the U.S. – that is in large part due to the efforts of members of our search team, like Jordan. Keep in mind that eBay is made up of millions of unique pages with content that is mostly user-generated. How do we keep that organized in a meaningful way for users and search engines? Take a look…

Obviously SEO is a major ongoing initiative here at eBay. Between the constant changes to our rapidly growing and evolving website, and the algorithmic updates being rolled out from Google on a daily basis - the job of an SEO team is never truly done. In fact, next week Jordan will be back in another video to give you some tips and tricks on how you can better optimize your own web property.

Feel free to leave questions or comments below and we’ll make sure Jordan jumps in to answer them.