SEOmoz

8 Link Building Tips From SEOmoz

Building inbound links is an important part of increasing your search rank within Google. Sure, the Panda and Penguin updates have muddied the waters a little bit, but most agree that quality inbound links will still benefit your ranking. SEOmoz does these great videos called "Whiteboard Fridays" where they share tips about best practices for Search Engine Optimization. This week Paddy Moogan is sharing 8 quick tips for getting inbound links.

NOTE: We haven't tested any of these suggestions and can't vouch for every tactic recommended in this video, but our hope is that it will get you thinking of other clever ways to go about generating inbound links to your sites in a legitimate way.

Have you tried any of these tactics? Did they work? What would you do differently? We'd love to get your feedback in the comments below.

On-Page Optimization Tips from SEOmoz

I’m a huge fan of Rand Fishkin and his company, SEOmoz. Personally, I believe they are one of the leading authorities on SEO and staying current on search engine changes and best practices. They do something each week called “Whiteboard Fridays” where they walk through a concept on video using a whiteboard – a fairly straightforward concept, to be sure, it’s engaging, effective and always informative.

Last week Joanna Lord, Director of Acquisition, talked about on-page optimization. However, instead of focusing on the basics, she jumped forward into some more advanced techniques.

As internet marketers we are constantly optimizing and improving our sites so that they rank better in natural search. Hopefully this video gave you some ideas of things to try on your own web properties. Thoughts? We’d love to get your insightful comments below.

What Does the Google “Panda” Update Mean to You?

As you’re probably aware Google has been busy over the last few months making major updates to the way their search engine indexes and ranks websites. For some, these algorithmic updates, known as “Panda,” have improved their search rankings. For others, it has tanked their business overnight. We thought it would be helpful to shed some light on what these changes mean to you and outline some steps you can take to protect your business from taking a hit.

At our recent Affiliates Day event, eBay’s Director of Natural Search & SEO, Dennis Goedegebuure, had this to say:

“Based on the historical updates of Google’s algorithm, it seems it aims at various factors with a general focus on overall user experience. Focusing on the quality of UX might help to achieve a winning balance among the key differentiating factors for strong ranking sites. Historically the three major pillars are unique content, diverse & quality linking profile and domain authority.”

Since Dennis gave his presentation, Google has released Panda update 2.2. To address this most recent update Rand Fishkin of SEOmoz put together an informative video that dissects how the update works, what it means and how it fundamentally changed best practices for SEO overnight.

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You can get the full text transcription of the video over at the SEOmoz Blog.

What has the Panda update meant for you? Has it affected your business? What are you doing to course-correct going forward? We welcome your constructive comments below.