On our second day of Affiliate Summit East 2014, we got the chance to talk with many more publishers. Meeting face-to-face with partners is one of our favorite parts of attending industry events, and Affiliate Summit offers a great environment for this.
Another highlight was the presentation given by Brian Marcus, Director, Global eBay Partner Network. Brian presented his final installment in his nautical themed ASE trilogy, which he launched at ASE 2013 and continued at ASW 2014. Today’s presentation was titled, “Accelerating Your Program,” covering how large programs can build and maintain momentum and what publishers can do to hop on board.
One theme throughout Brian’s presentation was the importance of working closely with current publishers to strengthen a program. “If you’re a good advertiser, you’re going to think about your customers one at a time – business model at a time, publisher at a time – to make decisions,” he said, citing the importance of identifying gaps and opportunities in existing relationships.
Earlier in the day, we also attended “5 Foundational Pillars of Affiliate Program’s Success,” presented by our friend Geno Prussakov of AM Navigator. Geno engaged the ASE audience as he detailed how recruitment, activation, compliance, education and optimization all play into successful affiliate marketing programs.
Another session we attended, “Content-Driven Commerce: Affiliate Marketing Gets a Makeover,” featured two ePN publishers, Vlad Dusil of PurseBlog and Oliver Roup of VigLink. Vlad and Dusil discussed how they got started in affiliate marketing and what has worked for their businesses, stressing the importance of the human element when it comes to creating a following. “By using your own voice and passions, you can create a business around it and increase purchase consideration,” said Vlad.
We caught up with our colleagues at eBay Enterprise Affiliate Network at a small gathering with some of our publishers, and will close out the evening by checking out the entertainment at Affiliate Ball. We’re looking forward to seeing many more of our partners as Affiliate Summit East continues!