Christian Erhard to Speak at a4uexpo Europe in Barcelona

Well, it’s that time of year and once again - a4uexpo is upon us! This year it’s being held in the wonderful city of Barcelona on the 19-20th of June and eBay Partner Network are proud to announce that our very own Christian Erhard, Head of Partner Management Europe, will be giving a presentation on “Valuing Partner Traffic through the Evolution of eCommerce”. Also in attendance will be  Gianfranco Ludovici, Senior Manager, Online Partnerships Europe. Please do not hesitate to approach them, they will be happy to answer your questions and hear your feedback on how we are doing.

Christian’s presentation will take place on day two of the Expo and will be from 9:30am-10:30am in room H1. Here’s a quick teaser of what to expect:

“How do you value your partner traffic? Are you sure you’re doing it in a way that consistently delivers the highest possible return? If you have any doubt whatsoever, this is the session for you.

For the past three years, eBay has run a variable-based payout system for its partners, learning much along the way. In this session, Christian will discuss why the company decided to value partner traffic “by the click” and how it has enabled them to better understand the value of traffic partners bring in. As eCommerce behaviours continue to evolve, eBay foresees the value of affiliate traffic evolving as well. In this session, Christian will discuss how eBay plans to adapt its strategy to account for these changing behaviours, and how you should be doing so as well.

As part of this session, Christian will address the differences in “incrementality” of traffic and how merchants can look beyond ROI to help them evaluate the true value of their traffic.”

Finally, the kind folks at a4uexpo have given us a discount code for the event which we would like to share with everyone. Simply enter A4UTEN at checkout and you'll receive 10% off your registration.

Hope to see you there!