ePN TV: Jordan Koene Talks Best Practices and Schemas

Every month we pour through the blog metrics to see what types of content resonates with our readers. SEO consistently ranks up there as some of your favorite content – and that makes a lot of sense. After all, proper SEO can make all the difference in the world in helping your business vault to the next level.

One of my favorite SEO resources at eBay is Jordan Koene. A little while back we shot three different SEO segments with him for ePN TV. This week we bring you the first installment where Jordon covers best practices and building out schemas.

“A schema is a way for us to tag different parts of content or information that is on our page,” says Koene. “It’s extremely useful because it gives indications to search engines about what’s on the page in ways that search engines just can’t understand.”

Be sure to check out Jordan’s recommendations and visit to get more helpful information. We’ll also pass any comments you may have to Jordan, so feel free to leave them below.

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