eBay Site Feed Deprecation

PostIt A few days ago it came to our attention that some partners were having difficulty utilizing eBay site RSS feeds in an affiliate capacity. After taking a closer look at the issue, our team determined that these legacy feeds should not be used for this purpose. Additionally, the ability to create new feeds using this process was removed from the site a while ago.

Most of the feeds are currently up and running - with the exception of Spain, France and Switzerland - which will be restored on Monday. However, even though the technical team have worked to get these site feeds restored in the short term, they will be going offline permanently in the coming weeks. Our strong recommendation is for anyone currently using these site feeds to, instead, utilize our ePN RSS Feed Tool.

If you have any questions, please Contact Us or email us at: epn-cs-english@ebay.com.

Introducing eBay’s New Global Brand Campaign

 GlobalBrandCampaign eBay understands that the way people shop has changed. People want to buy whatever inspires them, right now. As one of the world’s largest marketplaces with over 800 million listings from a diverse community of global sellers, eBay offers one of the most extensive and interesting product catalogs in the world, corresponding with the inspiration found everywhere.

BrandSpot1

To illustrate this, eBay will launch a new global brand campaign, “Shop the World,” on October 13, showing how moments of inspiration can be instantly shoppable on eBay. The campaign highlights how eBay’s inventory paired with its leading multiscreen capabilities truly means anyone can shop anytime, anywhere.

Designed to put eBay top-of-mind during the holiday season, the campaign includes television and digital ads, social outreach, and a sweepstakes in the United States, Australia, United Kingdom and Germany in the coming weeks, with more markets to come in 2015. Each advertisement features several distinct moments of inspiration, with the item each shopper is ultimately inspired to purchase found on eBay. Themed collections of shoppable inventory coinciding with these moments of inspiration will also be shared on eBay.com.

BrandSpot2

By reinforcing eBay’s accessibility and selection, we hope your visitors will be more likely to click through from your site to eBay to make a purchase. You can also attract shoppers by sharing the themed collections that are most relevant to your audience, directing and connecting visitors who have viewed the brand campaign.

Let us know what you think!

Fall into the Season’s Hottest Movie Releases

movies As temperatures dip, nothing sounds more appealing than snuggling in with a good book or movie. And right now, the best of both worlds are colliding, as some of the most anticipated fall films are based on popular page-turners.

The conversations around these theatrical offerings provide a timely opportunity for publishers to speak to visitors who are interested in these releases. Sales of books and associated merchandise spike as some of the most popular movies hit theaters.

Gone Girl grabbed attention for its suspense and unique writing style when the book was released in 2012. Fans are devouring the book (and the author’s other captivating reads) before seeing the movie adaptation, which was released on Oct. 3 and stars Ben Affleck. Associated memorabilia such as posters and signed prints are killer collectibles for any diehard fan.

The popular children’s book Alexander and the Terrible, Horrible, No Good, Very Bad Day is now a Disney comedy hitting theaters on Oct. 10. Starring Steve Carell and Jennifer Garner, the film follows the misadventures of the title character, and should arrive just in time to spark some creative Halloween costume ideas.

Moviegoers are eager to sink their teeth into Dracula Untold, the film that uses Bram Stoker’s classic novel to create an original storyline around the origins of the title character. This film release on Oct. 10 offers a lot of possibilities around comics, toys and holiday collectibles, and with more than 11,000 Dracula listings, eBay gives fans something to scream about.

On Nov. 21, the much-anticipated The Hunger Games: Mockingjay – Part 1, the third film in the four-part series, will storm theaters. Based on the wildly popular book series, this movie follows heroine Katniss as she fights to save Peeta and the fate of the districts. These books and films have a fervent follower base, spawning memorabilia, clothing and accessories based on the strong characters.

You can get creative while getting in on the action around these conversation drivers, promoting items that appeal the most to your site’s visitors. Keep an eye out for other pop culture headlines you can use to capture the attention of your visitors while driving affiliate sales.

Deal Frenzy: October 6 to October 10

DealFrenzy Looking to boost eBay sales and start the month off strong? Dive into our next Deal Frenzy! Starting October 6 at 8 AM PT, name brand products across some of our most popular verticals will be up to 70% off. Direct your visitors to great deals on eBay’s Electronics, Fashion and Home & Garden categories, where they can pick up goods for the fall season, all with free shipping included.

You’ll want to act quickly because the Frenzy ends on October 10 at 8 AM PT. To see all the great deals you can share with your visitors, head to the Deal Frenzy landing page.

Questions? Leave them in the comments below and we’ll get them answered for you.

Drive Earnings Home with Fall Sports

Football With the remaining baseball teams knocking it out of the park in the postseason, football season just touching down, and even hockey back on ice this month, fall is an exciting time to be a sports fan.

Whether tailgating at the big game or cheering from the friendly confines of a local watering hole, these exciting matchups are best celebrated with an infusion of team spirit. Fervent fans are searching for sports swag right now, and eBay offers many unique ways for supporters to display their team pride.

Root for the Home Team

Think team-specific for the college and pro teams that are making a run for it right now. Those still in the hunt for the World Series are safe bets, as well as any notable players. As football season progresses and hockey teams face off, keep an eye on the pro and college teams making a splash, as well as traditional fan favorites.

Game-Day Essentials

It takes a lot of work to turn a parking space into a party, and eBay offers plenty of options for tailgate masters. Hosts in the know skip the local party store and plan in advance, searching eBay for tailgate gear that gets noticed. From seating to shelter to grills to décor to noisemakers, party planning champs find it all on eBay.

Collecting Wins

Now is also time for fans to reflect on seasons past, maybe already mourning the end of their team’s annual run. eBay is a top destination for those seeking trading cards from previous and present times, as well as wearable collectibles. Those seeking a dash of nostalgia can seek out vintage finds like old programs, ticket stubs and posters.

There are many creative ways to play into the competitive nature and wide appeal of this season’s favorite pastimes. Keep an eye on the teams making headlines to capture the attention of those seeking relevant content and gear.

Best of luck for many wins this season!

Treat Your Visitors to Halloween Deals

Halloween Watch out, ghosts and goblins! Halloween is about a month away, but will creep up before you know it. Searches and sales for Halloween on eBay tend to start rising now, peaking right before October 31. Get in on the frightful festivities by helping your visitors find the hottest Halloween items while treating yourself to increased earnings!

A Day for Dress Up

With long lines and lackluster costume choices, it’s inevitable that patience can be tested at those pop-up costume shops. Fortunately, eBay has thousands of unique Halloween costumes and accessories for everyone to sink their teeth into. Whether your visitors want to keep it classy or plan to grab some attention with an out-of-the-box idea, eBay has plenty of options for everyone.

Little boys can save the day with their favorite superhero costume while the girls play leading lady with a sparkly princess or ballerina getup. Whether the kids are looking to spook or shine this Halloween, you can assist parents by pointing them to eBay for thousands of imaginative costume choices.

Halloween’s not just all about the kids – many men and women also use this haunted holiday as an opportunity to play dress up. eBay offers a wide selection of adult-size costumes from the classic zombies and vampires to wicked witches and naughty nurses as well as popular TV, movie and cartoon characters. And if your visitors prefer to do-it-themselves, there are a variety of patterns and designs to help them stitch up their own monstrous masterpiece.

Tricks and Treats

Besides collecting candy and satisfying the sweet tooth cravings, the next best things about Halloween are the traditions and thrills that go along with it. From arts and crafts to creativity in the kitchen, families and friends get a chance bond with pumpkin carving and whipping up their own spooky sweet treats. Some also get a thrill out of displaying devilish décor – from creepy cadavers to eerie eyeballs – making their homes a haunted house. For the best tricks and treats for getting crafty this hair-raising holiday season, direct your visitors to eBay.

Don’t be scared to jump on Halloween promotions now – getting into the spirit through innovative seasonal events can add value for your visitors while generating some additional earnings through eBay.

Happy Halloween and happy promoting!

Drive More Deals, Make More Money with ePN this September

DEALS! We are excited to announce that we will host a bonus promotion for the US Program in the Deals category from September 15through September 30.

Partners who opt in to the promotion and drive more Winning Bid Revenue (WBR) for Deals from September 15 through September 30 when compared to August 11, 2014 through August 26, 2014 will receive a 60% bonus from the additional WBR driven.

After you opt into the promotion, we will send you your personalized goal. We will also email you two weekly progress reports throughout the course of the two-week period to let you know how you are trending against your personalized goal. At the close of the promotion, we will provide the calculation showing you how much you earned, as well as the date that you can expect to receive your bonus.

Example 1: Eligible Partner

WBR Goal* WBR Actual** WBR Eligible for Bonus Bonus Payout
$2,000 $3,000 $1,000 $600 ($1000x0.6)

 

*WBR Goal is the amount of WBR driven for Deals Business from August 11 through August 26

**Note: WBR Actual is the amount of WBR driven for Deals from September 15 through September 30

In this example, the partner drove $2,000 in WBR between August 11 and August 26 and $3,000 from September 15 to September 30. A 60% bonus is calculated on the portion of WBR eligible for a bonus – meaning the partner will be receiving an additional $600 bonus payout.

Example 1: Non- Eligible Partner

WBR Goal* WBR Actual** WBR Eligible for Bonus Bonus Payout
$2,000 $1,900 $0 $0

 

In this example, the partner only drove $1,900 in WBR between September 15 and September 30. Because WBR in September did not exceed the amount of WBR driven in August, this partner would not qualify for a bonus.

We will send publishers who have opted into this promotion a sneak peek of the best deals ahead of their launch, to help you optimize your Deals traffic.

In order to participate in this bonus promotion, you must opt in by Monday, September 15 at 11:59PM PT, by clicking on the link below. You will be redirected to a secure form to input the name and email associated with your ePN account. Once you see the “thank you” landing page, you have successfully opted in.

Click here to opt in for the bonus promotion

We’re excited to be able to offer this bonus opportunity to our valued partners. If you have any questions, feel free to reach out to us via our Contact Us form or by emailing ePN-cs-english@ebay.com, and we will be happy to assist you.

Super Deal Frenzy: September 15 - 20

DealFrenzy As we roll through the month of September, it’s time start thinking about our next Super Deal Frenzy. Starting September 15 at 8 AM PT, eBay will offer great deals on name brands across our hottest verticals! Direct your visitors to check out eBay’s Electronics, Fashion, and Home & Garden categories where they can save up to 70% off. And yep, free shipping is included!

You’ll want to act swiftly because the frenzy ends on September 20 at 8 AM PT. Check out the Deal Frenzy landing page to see all the great deals you can share with your visitors.

Questions? Leave them in the comments below and we’ll do our best to get them answered for you.

Introducing an Enhanced Forum Experience

Community As a result of user feedback across the eBay forums, we’ve made some updates to make our community a more engaging and dynamic place for connections and conversations. Launching this week, you’ll see a number of changes to enhance the functionality and overall feel of the forums. Here are the highlights:

Topics You Follow Similar to your Subscriptions, now you can access topic links from any page across the community, as long as you are logged in. This will help you stay up to date on new conversations around your favorite topics.

People You Follow We have quite a few knowledgeable and active publishers on the ePN board, and now it’s easier to get answers and communicate directly with them. By “friending” a member, you’ll be able to see when they are online to answer your burning question or just to send them a thank you.

Ask a Question, Start a Discussion This text field is now accessible from every page across the community, enabling you to post a question or start a discussion from anywhere, then easily select where you want your topic to be posted. This is helpful if you’re reading one thread but have an unrelated question to ask elsewhere.

Access to Archived Content Keeping content on the Community fresh and current means that we archive on a regular basis. However, you can still look for older content by using the Search feature or by visiting the Archives link at the far right of the navigation bar.

Image Carousels Helping to provide a more visually appealing environment,the images you see across the top of every page can now be expanded or minimized based on your preferences. Simply use the icon in the top right corner to choose the size you desire.

New Navigation You can now more easily head to any area of the community from the main navigation bar, eliminating the need to click through multiple links. Top interest areas across the eBay community are much more accessible with the addition of this new navigation.

Automatic Homepage Refreshing Whenever you log in or refresh the main eBay Community homepage, you’ll find the latest content. Comment, give kudos or hide posts directly from this page. This is also where eBay will also post important messages.

The functionality of the forums will remain the same, with the addition of these enhancements. If you have any questions about these updates, please let us know in the comment section below. We’re eager to hear your thoughts!

Drive More Traffic With Smartphone Launches

iPhonePromo With the impending launch of Apple’s latest smartphone, the iPhone 6, many consumers will turn to eBay to sell their old handsets or upgrade to a new one. The release of this hot item means ePN partners also have an opportunity to serve as an authority on the latest smartphone news and deals, getting in front of shoppers who are looking to upgrade to the latest handsets and accessories.

One way to take advantage of the buzz around this latest Apple release is to promote the iPhone 6 accessories available on eBay, including chargers, headphones and mobile accessories. And for a limited time, Spigen cases are on sale for 10% off.

iPhone6

eBay is also known as a great outlet for smartphone sales: smart sellers turn to eBay to get more value for pre-owned phones. We’ve seen recent models sell for up to $400, which is $200 more than sellers get from other popular electronics providers. And from now through October 24, 2014, eBay is offering even more of an incentive to boost mobile sales.

Based on buyer demand, eBay is confident that phones will sell when using eBay pricing guidelines. If it doesn’t sell, eBay will provide a $100 eBay coupon just for listing during this limited time promotion. Let your visitors know you’re looking out for them by directing them to http://pages.ebay.com/ebayforthewin/ for more details.

Highly anticipated electronics launches are a great time for partners to promote similar items from eBay, and we hope you’ll be able to take advantage of this event.