Have A Drink On Us at Affiliate Summit!

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UPDATE 1/3/15: Thank you to those that RSVP'd. Our list is currently closed. We look forward to seeing you at Affiliate Summit West! Are you heading to Las Vegas for Affiliate Summit West next month? If so, we’d like to invite you to be our guest for a casual happy hour event.

We’ll mingle over food and drinks, with members of our team in attendance to answer any of your questions. We’ll chat about topics related to getting started and increasing success with eBay Partner Network, from the application process to tools to promotions.

This event is for both current partners who are looking for growth strategies, as well as publishers who are interested in learning more about joining ePN. Here are the details:

ePN Happy Hour

Jan. 18, 2015 4 – 7pm London Club at Planet Hollywood Las Vegas, NV

Attendance is limited, so if you’re able to attend, please RSVP here by Jan 2.

We hope to see you there!

eBay Launches New Category for Promoting Tomorrow’s Products, Today

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eBay has just launched an exciting new product category in the United States, to showcase innovative products that capture the imagination of early adopters. Most of the items are brand new to market, built on demand from successful crowdsourcing campaigns and backing from early stage investors – perfect for grabbing the attention of shoppers who are looking for the next big thing.

The products included span multiple categories, such as electronics, play/hobby and lifestyle goods. The common thread is that each premium product is curated based on visual design, ability to solve everyday problems, and use of the latest technologies and platforms.

If your site appeals to trendsetters or those with an entrepreneurial spirit, you can direct them to http://www.ebay.com/innovators-collective to find these inventive items. And with holiday shopping on everyone’s mind, your visitors may want to browse this category for truly unique gift ideas. They can also save 15% (on select products/sellers) by using coupon code CTAKE15 from now until 11:59pm PST on December 5.

Happy Promoting!

‘Tis the Season…for Shopping on eBay!

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While most are making their grocery shopping lists for next week’s Thanksgiving feast, many are also getting their gift-giving lists ready for the holidays. Next weekend marks the unofficial start to the holiday shopping season and traditionally, we see a spike in sales around Black Friday (Nov. 28) and Cyber Monday (Dec. 1). Luckily for you and your visitors eBay, your one-stop online shop, is offering some exciting deals on popular products in the Home & Garden, Fashion and Electronics categories. Below you’ll find a preview of our holiday ad scans for Thanksgiving Day, Black Friday and Cyber Monday as well as links to the PDF versions. To put your promotional efforts in motion, we’ve also highlighted some of the top deals and discounts on the hottest name brands for each day of shopping. Whether your visitors are shopping for friends, family or that special someone, eBay has everyone covered with a wide selection from brands including Apple, Dyson, KitchenAid and Samsung.

Thanksgiving – Thursday, November 27 (Click for PDF)

  • Apple iPad Air 2 – up to 20% off
  • Beats by Dre – up to 20% off
  • TOMS women’s canvas classics– up to 23% off
  • Garmin GPS – up to 50% off
  • Keurig coffee maker – up to 58% off

Black Friday – Friday, November 28 (Click for PDF)

  • Wii U – up to 35% off
  • Ray-Ban sunglasses – up to 50% off
  • Canon cameras & kits – up to 51% off
  • Dyson fan – up to 60% off
  • Jawbone Jamboxes – up to 500% off

Cyber Monday – Monday, December 1 (Click for PDF)

  • Apple TV  – up to 15% off
  • KitchenAid mixer – up to 46% off
  • Michael Kors crossbody bag – up to 46% off
  • Samsung products – up to 50% off
  • Invicta men’s watch – up to 88% off

You can also direct your readers to the deals page: http://deals.ebay.com/ where they’ll find top trending items at deeply discounted prices. If you have any questions, please leave them in the comments section.

Happy Promoting and Happy Holidays from the ePN team!

ePN TV: John Toskey Talks Recent Highlights and Priorities for 2015

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In this episode of ePN TV, John Toskey talks with host Tien Huang about recent initiatives to help improve partner successes, as well as what the team will be focusing on in upcoming months. John first mentions that partners have been using Twitter and Facebook to drive affiliate traffic, discovering that social media is a great way to attract a younger demographic. He says reaching this first-time buyer audience has helped partners increase earnings as they attain the new and reactivated buyer bonus.

Another way ePN has been helping partners drive traffic is by sending emails with information on targeted, niche eBay sales events to publishers who tend to drive traffic in these specific categories. To take this one step further, we recently launched the Promotions and Sales Portal to help partners easily find and share the most relevant eBay deals and events.

John says ePN will continue to improve our tools and products, with a focus on creating ways for publishers to find the right products and events within eBay. Another major priority is investing in our platform to make sure we’re providing world-class tracking, reporting and API access. Along with this, we’ll continue to look at how we can help improve conversions, including testing landing pages to find the best path for buyers.

In the end, Tien couldn’t help but ask about John’s new facial addition, as he is currently sporting a ‘stache in support of Movember, the movement to raise funds and awareness for men’s health. John also wanted us to note that this segment was filmed in early November and that his facial has filled in nicely since then!

We’re excited about all that we have going on as we continue to grow and improve the program, and welcome any feedback and questions in the comments section below. Thanks for your partnership, and thanks for watching ePN TV.

Promote Gifts for Everyone with the Holiday Gifting Hub

HolidayGiftingHub As temperatures drop across the United States, a new reality sets in: Winter is upon us. The silver lining on that nimbostratus cloud is that this means the holidays are right around the corner, bringing joy, cheer, gratitude, and – for those of us in the retail business – seasonal shoppers. With the busiest time of year quickly approaching, we want to make sure you have all the resources you need to have a happy holiday.

One of the best ways to encourage your visitors to shop and purchase on eBay is by directing them to the Holiday Gifting Hub. This dynamic guide to everything holiday gives shoppers helpful gifting ideas as they’re searching for the perfect fit for everyone on their list.

The Holiday Gifting Hub is where you’ll find eBay’s best deals on some of the most sought-after items, with free shipping included – one of the top reasons buyers shop online during the holidays.

Visitors can browse by gift recipient, category or price range, in addition to browsing limited-time events. Top items in fashion, electronics, toys, home & garden and motors – as well as digital gift cards and experiences for those looking for something requiring less wrapping paper – can all be found here.

We’ll continue to provide you with information on top deals and events as we snowball toward the top shopping days of the year. Be sure to check back here regularly, and opt in to receive promotional messages from ePN. Happy holidays!

ePN TV: Liz Morris Talks Holiday Preparation at eBay

ePN-Liz In the latest episode of ePN TV, host Tien Huang welcomes back Liz Morris from the Program Optimization team. Liz (literally) raps about top opportunities for partners as we head into the holiday season.

Many eBay resources are already in full swing for the holidays, including the Holiday Gifting Hub. This one-stop source for everything holiday includes gifting ideas for everyone on the season’s shopping list, as well as top deals and sales to help drive shopping traffic.

Liz mentions that the Deals Page is another place where partners can direct shoppers who are searching for the best holiday prices on the web, especially for gifts on the hottest electronics of the season, top fashion picks and items to get your home Holiday ready.

As another way to help propel seasonal traffic, this year we’ll also be publishing three holiday ad scans. Much like the printed advertisements provided by brick-and-mortar retailers, these PDF files will showcase the very best deals on specific items that can be purchased on eBay during Thanksgiving, Black Friday and Cyber Monday.

As Liz mentions, make sure you’ve opted in to receive promotional emails from ePN and subscribe to receive our blog updates. This is the best way to access the ad scans, along with the latest holiday promotions and deals.

Thanks for watching, and happy holidays!

Introducing the Promotions and Sales Portal

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We’re pleased to announce the launch of a new tool to help partners find the best promotions, events and deals across eBay. The Promotions and Sales Portal makes it easy for you to view promotions for eBay-curated events in one place, and quickly share these deals with your visitors. The Promotions and Sales Portal is a resource that will make it easy for you to find promotions by site, category or a themed group. After you identify a promotion that would appeal to your visitors, you can easily generate a trackable affiliate link to an event or individual item. Promotions are currently available within the Fashion, Electronics, Home & Garden and Lifestyle categories, with more to be added in the future. At this time we only support links for the US and DE programs, with more to launch in the coming weeks.

Here’s how you can get started:

  • Log into the publisher portal.
  • Select the Tools tab.
  • Click on the link to Promotions and Sales Portal (Beta).
  • Select site, vertical or type.
  • Copy links to an event or to individual items by clicking the "Promote Event" button to save the link to your clipboard. This link will refer to the selected eBay promotion and include affiliate tracking to your Campaign ID.
  • Additional tips and FAQs can be found in the “How to get started” link at the top of the tool page.

It’s our intention that this tool will help you drive traffic and earnings by providing your visitors with the most relevant and timely deals across eBay. If you have any questions or feedback, please leave your thoughts in the comments below.

Holiday Bonuses are Here! Earn an Extra 15% on US & CA Programs

USGift As the holidays draw closer and thoughts of a festive shopping season enter our minds once again, we’re offering a holiday bonus promotion in November and December for publishers participating in the US and CA programs.

Please Note: Partners enrolled in our UK program can opt in to the UK promotion as well. The terms are slightly different from the US and CA programs, so please take a moment to view the details on the UK Blog.

How does the bonus promotion work?

Any partner who opts into the promotion and increases earnings by at least 40% during November and/or December as compared to their earnings in July 2014 will be eligible for the bonus.

The bonus is tiered as follows:

Bonus earned based on earnings increase Earnings increase in November – December 2014 (compared to July 2014)
15% bonus 40% Earnings Increase

 

How will bonuses be calculated?

Bonuses will be calculated per program and per account, separately for November and December, and paid along with the rest of your earnings for that month.

See an example of this calculation below:

Program July Earnings November Earnings Percentage Increase Bonus Percentage November Payment
US $2,000 $3,000 50% 15% $3,450
CA $2,000 $3,000 50% 15% $3,450

 

For example, if your November 2014 earnings in US (in this case $3,000) are 40% higher (in this case 50%) than your July earnings (in this case $2,000), you will earn a 15% bonus on your November earnings. The same principle applies for your December earnings.

Which regions will be eligible for promotion?

The promotion is available to all publishers participating in the US and/or CA programs on the standard ePN pricing model.

In order to participate in this bonus promotion, you must opt in by October 31st at 11:59 GMT, by clicking the link below. You will be redirected to a secure form to input the name and email associated with your ePN account.

Click here to opt in for the bonus promotion.

This promotion is just one of the ways we’re helping our partners during peak shopping season, and we’re excited to be able to offer this bonus opportunity to our valued partners. If you have any questions, feel free to reach out to us via our Contact form or by emailing ePN-cs-english@ebay.com, and we will be happy to assist you.

Maximize Your ePN Holiday Earnings with a Live Webinar

Holiday Update 10/27/14: Our webinar has reached capacity and we are no longer able to accept additional participants. We plan to hold our next webinar early in 2015 and we hope you'll sign up to join us!

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Do you have a holiday strategy and plan for making the most of your ePN partnership? Do you know about all of the tools and events ePN offers to help you drive buyers and increase your affiliate earnings?

It’s no surprise that we’re approaching the busiest time of year for the ecommerce industry. To help you turn traffic into earnings, we’re arming partners with holiday tips and guidance in an hour-long live webinar on Wednesday, November 5th at 11AM PST.

You’ll get insight into ways to optimize your holiday strategy, including:

  • eBay’s U.S. holiday framework and key dates
  • ePN’s U.S. holiday bonus promotion
  • U.S. deals, promotions and events to help drive holiday shoppers
  • Time for Q&A with the ePN team

To register, visit: https://attendee.gotowebinar.com/register/2505528976277044482.

Space is limited, and an ePN Publisher ID is required to attend. If you have any questions about attending this webinar, please share them below.

Get 90 Days of eBay Market Research for Free

Keyboard_Typing As a savvy publisher, you know to keep your ear to the ground for timely trends that drive people to search and buy. There are plenty of resources for research and trend spotting, and one excellent eBay-specific option is Terapeak.

To give you a view into the capabilities of this research platform, together with Terapeak, we’re offering eBay Partner Network publishers 90 days of free access, a $90 value. If you’re not already familiar with Terapeak, it uses eBay market data to provide historical trends and analytics across all eBay categories.

This web-based platform can help you evaluate supply and demand on eBay for specific items and categories over time, helping you to identify the top products for your niche. And by knowing what’s spurring interest or selling quickly on eBay, you have the opportunity to optimize by integrating these trends into your content to attract new visitors and drive more eBay buyers.

To get started, simply fill out the sign-up form within the next 14 days. Please note that you’ll need to enter one of your campaign IDs to register so that we can verify your account with eBay Partner Network. Once you’ve signed up, you can review Terapeak’s website for resources that will teach you how to navigate and leverage the platform.

We hope this will serve as a valuable resource, and we are happy to provide this access to our valued partners. If you have any questions about this offer or would like to provide feedback on this service, please visit: http://www.terapeak.com/contact/.

Note: Terapeak, its services, products, and website are separate from eBay Inc. and eBay Partner Network and are governed by a separate user agreement and privacy policy.