February 2021 Tracking Changes

In February 2021, eBay Partner Network will move away from the existing tracking links (links that begin with ‘rover.ebay.com’) to a new tracking link format. This new format will comply with industry standards and fully support Tracking Prevention Frameworks such as Apple Webkit ITP, Mozilla Firefox ETP, or Microsoft Edge Tracking Prevention.

 

On Thursday, February 18, all ePN tools and widgets and eBay's Data Feeds and Browse APIs will automatically start serving the new tracking links. 

 

eBay’s Legacy APIs (Finding API, Shopping API, Trading API) will not support the new tracking links. To pull the new tracking links, please move your integration from Legacy APIs to the Browse APIs as soon as possible.

 

All remaining rover-based links you have shared will need to be replaced with the new tracking links by Wednesday, March 31. Check out our helpful new Link Conversion tool, part of the Smart Share browser extension, launching on Thursday, February 11.

FAQs

Note: All changes will occur during Pacific Time (PT) 

 

What actions do I need to take and when?

On Thursday, February 18, all ePN tools and widgets and eBay's Data Feeds and Browse APIs will automatically start serving new tracking links; this does not require you to take any action.

All remaining rover-based links need to be replaced with new tracking links by Wednesday, March 31. Start replacing links as early as February 11 with the new Link Conversion tool.

 

What will happen to rover-based links on March 31?

Rover-based links will be fully deprecated on March 31.

 

Will the new tracking links work before February 18?

Yes, the new tracking links will start working on February 11, when the Link Conversion tool launches. You can start replacing your rover-based links as early as February 11. 

 

What if I create a new link before February 18?

New links created before February 18 will be rover-based and will need to be converted to the new tracking. These links can be converted any time until March 31.

 

What will happen to rover-based links on March 31?

Rover-based links will be fully deprecated on March 31. 

 

Can eBay redirect rover-based links so I don’t have to convert them?

No, links must be converted using our Link Conversion tool. Any solutions requiring redirects are not in compliance with common Tracking Prevention frameworks.

 

Will the new tracking links be supported by Legacy APIs (Finding API, Shopping API, Trading API)?

eBay's Legacy APIs will not support the new tracking links and will continue to serve the existing link format (links that begin with ‘rover.ebay.com’).

 

Can I continue to use Legacy APIs after March 31?

We highly encourage you to migrate to eBay’s Browse API as soon as possible to ensure the new tracking links will be supported.

 

Will the new tracking links be supported by Browse APIs?

Yes, eBay's Browse APIs will support the new tracking links.

 

I'm currently using Legacy APIs. How do I switch to Browse APIs?

In the coming weeks, we'll provide a document to help you make the switch to eBay’s Browse APIs.

 

Will eBay's Data Feeds serve the new tracking links?

Yes, all Data Feeds that currently serve tracking links will support the new tracking links.

 

Please note that the Feed API provided by eBay’s Developer Program isn’t containing any links and won’t support the new tracking links either.

 

Which landing pages will be supported by the new tracking?

The new tracking currently supports the most common eBay landing page targets, and support for further landing pages will be added over time.

A non-comprehensive list of the most relevant targets and their Tracking and Mobile Deep Linking support can be found here. The list is subject to change at any time, and may not be updated as changes occur.

 

I like to create my own links. Will the new tracking still be supported?

Only links created through ePN tools (Link Generator, Smart Share) or eBay's Data Feeds and Browse APIs will be supported. Links created or modified using third-party applications are not guaranteed to support the new tracking. Read more about the new link structure here.

 

I'm using rover-based links in my native mobile app - will the new tracking links continue to redirect users to the eBay app?

Yes, the new tracking links will support the de facto industry standard for App Deep Linking for the majority of landing pages. More details are available here.

 

I use the Geo-Targeting parameter of the rover-based links (lgeo). Will the new tracking links support Geo-Targeting to send users to their region’s marketplace?

eBay cannot continue to support this functionality as it’s in conflict with all relevant tracking prevention mechanisms.

 

Will the new tracking links support Google’s Parallel Tracking functionality?

The new tracking links are fully compliant with Google's Parallel Tracking functionality. More details are available here.