A key area of affiliate marketing training is to better understand the use of affiliate tracking links and how they can further drive your success with eBay Partner Network. In this overview of organizing links, we will go over what types of links are available to you, how you can use them to better understand performance on your site, and what types of tests you can conduct to increase performance, and earn more in commissions.
WHAT IS MY CAMPAIGN ID?
Upon signing up to eBay Partner Network, you are provided with a unique 10-digit campaign ID. This ID, by default, is included in all of the links you create, and tracks all of the activity generated through this link when placed on your site.
Let’s take it a step further. Many affiliates operate multiple websites and want to track how each is performing individually. The good news is that with our link tracking, we make this both possible and easy. Simply create a new campaign ID(s) to set up unique campaigns within our affiliate portal.
In addition to site pages, our partners also have the ability to organize campaigns by:
These are all great ways to test what is working, and what areas you should focus on when promoting eBay to your site visitors.
HOW DO I CREATE A CAMPAIGN?
Once logged into the eBay Partner Network, take the steps below to set up a new campaign.
You can also create campaigns in bulk by following these steps:
1. Open a plain text (.txt) file
2. Create a template like the one below.
a. Please note campaign names can be up to 50 characters and campaign description can be up to 500 characters. Campaigns names are required, while campaign description is optional
Campaign name “/ ”
3. Name the file and save to your computer
4. In the affiliate portal, click the campaigns tab
5. On the campaigns tab, click create campaigns in bulk
6. Click browse
7. Select the file you created on your computer. Exact procedures may vary, depending upon your operating system
8. Click upload to save these new campaigns to your profile
WHAT IS A CUSTOM ID?
The custom ID allows our partners to understand performance at the transactional level. In the example above, the affiliate wants to track performance by website, but with a custom ID, you can also track performance within a campaign.
- A blogger owns two different websites
- The blogger wants to know how much traffic is landing on their homepage vs. their contact page
- The blogger would set up a custom ID, allowing them to track both metrics individually
The custom ID is a great feature to invest in, and is a great tool to use combined with the campaign ID for even more insights into your audience, helping to further optimize the pages on your site.
BEST PRACTICES FOR TESTING
Testing is a critical part of affiliate marketing, and allows you to better understand what is working and why. However, it is important to understand how to run a test and when.
While initial set-up can lead to various changes and outputs, it is good to refrain from changing your campaigns too often. In order to conduct an accurate test you need to first build history on the link for performance to stabilize.
Second, you should be conscious of how many changes you are putting into effect. As a best practice, changes should be made to either one site or category first, and if it results in a positive change, then you can roll it out across your campaigns.
A common practice is using an A/B test to review results and take action. This practice is taking two different variations of something to see which performs better, and using that data to better optimize the traffic on your site. Frequently used variables to test include headlines, text, layout, and images.
Let’s take a look at examples for each below:
- Test different calls to action (“learn more” vs. “click here”)
- Test different types of text (font, tone, etc.)
- Test homepage layout (placement of headers, and call to action)
- Test images to use (product vs. lifestyle)
At this point, you will be able to better determine which option works best for your business, and which areas you would like to improve.