Pull listings into your site in real-time without any heavy lifting

Use the RSS Feed Generator to create a trackable RSS feed URL that provides users with dynamic eBay listing content on your web site. RSS feeds provide live eBay listing information, such as a gallery image, price, end date, and a link to add items to a user's eBay watch list. You can use this data to build customized ads for your site.

What are the main benefits of the RSS Feed Generator?

The RSS Feed Generator enables you to:

  • Access basic information about eBay listings without using the API
  • Showcase all the latest Deals
  • Pick the elements you want to show on your web page
  • Show live eBay listings based on your search criteria
  • Use CSS to add your own style

Do I need additional software or code to display my RSS feed?

Once you have generated the RSS feed URL, you will need to use an RSS parser to incorporate the data into your site. You can either build a parser or download one. There are many free or inexpensive parsers available for all of the popular programming languages. A search for "RSS parser" and your programming language ("PHP RSS parser," for example) will show you some of the options you have available for your application.

How do I track impressions for an RSS feed?

The RSS Feed Generator only creates a URL that you display using an RSS feed parser, the RSS Feed Generator does not provide the code for an Impression Pixel.

How do I create an RSS feed?


To generate an RSS Feed:

  1. On the eBay Partner Network web site, click the Tools tab.
  2. On the Tools tab, click RSS Feed.
  3. On the RSS Feed Generator page, fill in the following fields as required:
    1. Affiliate Details
      • Program - Determines the Program, or the regional web site, from which to pull content for your RSS feed.
      • Feed Type - Select All eBay Inventory or Deals
      • Campaign Name or ID - The campaign from your account you want to associate with this feed. You can enter your campaign name or Campaign ID. Go to the “Campaigns” tab in the EPN portal to see your existing campaigns or to create new ones.
      • Custom ID (Optional) - If you want to use a Custom ID to associate with the RSS feed, you can enter it here. You can enter an existing Custom ID, or create a new one by entering it in the field.
    2. Feed Type: All eBay Inventory
      • Search Criteria
        • Category Name or ID - Limits your search to a single eBay category. Type a Category ID in the field, or click Find Category ID, and select the category you want. (Maximum 3)
        • Keywords (required) - Determines the words you want to search. Your RSS feed returns items based on these search results. You may restrict that search to just Title and Description. (Maximum 5)
          • Search title and description - When selected, indicates both the title and description will be searched for a match. When deselected, indicates that only the title will be searched.
      • Search Exclusions
        • Exclude Category Name or ID - Filters out results in the categories you select. (Maximum 3)
        • Exclude Keywords - Excludes search results with any of the words you specify. For example, if your Search Term is "6gb mp3 player", and you enter "pink" in the Exclude Keywords field, all search results with the word "pink" will be excluded. If you enter "hot pink" in the Exclude Keywords field, all search results with the word "hot" or the word "pink" will be excluded. (Maximum 5) 
      • Advanced Search - Opens the Advanced Search section with the following options:
        • Sort By - Specifies how to sort the search results. Options are:
          • Best Match - Sorts results based on the closeness of the match to the search terms. Items that match the search terms the closest appear at the top of the list.
          • Items Ending First - Sorts results based on the auction end date. Auctions ending soonest appear at the top of the results.
          • Newly-Listed Items First - Sorts results based on the listing date and time. Items that are listed more recently appear at the top of the list.
          • Price + Shipping: Lowest First - Sorts results based on lowest price to highest price. Lower priced items appear at the top of the list.
          • Price + Shipping: Highest First - Sorts results based on highest price to lowest price. Higher priced items appear at the top of the list.
        • Seller ID(s) - Limits the items to display in the RSS feed to the items associated with the Seller IDs you specify. If you want to specify more than 1 Seller ID (up to 10), separate them in the field with commas and no spaces between them — for example, "QualityAntiques146,BobsToys,Mission_Control_Electronics"
        • Price Range - Enables you to limit search results that fall below a Minimum price and/or fall above a Maximum price. (Whole numbers only.)
        • Distance - Limits the items that display in the RSS feed to a distance, in miles, of a zip code or postal code you specify.