How to Grow Your Business with Home & Garden
Home & Garden is not only one of the most popular categories on our platform -- with a tool selling every four seconds and a home décor item selling every seven seconds – but it makes eBay the ultimate destination for buyers who want to find the most sought after products from today’s top brands when they need them most.
Rely on the following four best practices when promoting one of our top-performing categories:
Leverage best-selling retail moments and holidays with the eBay promotional calendar
Our data shows that some of the highest converting holidays are in the summer months. That’s why we create a unique landing experience for each one. For example, point traffic to our Father’s Day Hub, where your audience can browse and buy gifts from popular brands for grilling, power tools, kitchen and dining, yard and garden, bartending, and brewing. During the fall months, buyers can visit our Halloween Hub to shop spooky decor and all the goods they need to make their next Halloween party a success.
Offer our best-of-web deals as your own
Head straight to our Home & Garden deals page for items that ship for free and keep your eyes peeled for any Home & Garden coupons that we may share.
Take advantage of hand-selected, exclusive décor from our highly esteemed influencers in eBay Collective
With inspiration from world-renowned interior designers like Randy Kemper of Ingrao, Inc. and Brad Ford, eBay Home and Garden is serious about style, as evidenced by eBay Collective’s curated network of prestigious dealers. Here you can find one-of-a-kind, special pieces that tell a story -- while you can also always count on eBay to find the best prices on home decor to recommend to your readers that’ll make their homes look like a million bucks… on a budget.
Home & Garden isn’t just for DIY and kitchen appliances
eBay Home & Garden truly serves everyone in the home, not just the house itself, and includes some of the leading sub-categories in online retail, including:
- Baby Gear
- Bathroom Supplies & Accessories
- Food & Beverages
- Home Decor
- Home Improvement
- Housekeeping & Cleaning Supplies
- Kitchen Dining & Bar
- Major Appliances
- Pet Supplies
- Yard, Garden & Outdoor
Each of these subcategories dives deeper into every niche your audience could possibly be looking for. If you’re a developer, consider arming your site with this in-depth search capability with the Grow traffic and relevancy with eBay's Buy APIs.